The economic crisis has brought lots of problems for any economic subject. These subjects have to face much harder competitive fight than any time before. This is a reason why it is necessary to seek for new possibilities and activities that should be involved in firms’ strategies. One of key activities of any firm should be the analysis of primary groups of stakeholders from the internal and external environment of the firm. The importance of these stakeholders has been still growing in a present turbulent environment. The identification of key groups of stakeholders and proper effective communication with main stakeholders of a company has become an important competitive advantage of any market subject. This article focuses on possibilities of using of new progressive trend stakeholder management and analysing of key groups of stakeholders of small and medium enterprises that can be effectively use in commercial practice.