2011
Consumer perception of private label brands in the Czech Republic
MULAČOVÁ, Věra and Petr MULAČBasic information
Original name
Consumer perception of private label brands in the Czech Republic
Name in Czech
Vnímání privátních značek spotřebiteli v České republice
Authors
MULAČOVÁ, Věra (203 Czech Republic, guarantor, belonging to the institution) and Petr MULAČ (203 Czech Republic, belonging to the institution)
Edition
Littera Scripta, České Budějovice, Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 1802-503X
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
RIV identification code
RIV/75081431:_____/11:00000250
Organization unit
Institute of Technology and Business in České Budějovice
Keywords (in Czech)
privátní znaèka, maloobchod, spotøebitel, ekonomické, standardní a premiové privátní značky, znalost a vnímání privátních značek
Keywords in English
private labels; retail; consumer; economic; standard and premium private labels; knowledge and awareness of private brands
Tags
Reviewed
Changed: 24/1/2012 16:36, Věra Kostková
V originále
The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name or brand. The range of retail brands is very extensive. While in the past, they were offered primarily as a low cost alternative to national and international brands, nowadays, these products have been competing with them at a higher price level as a so-called standard or premium private label. The aim of this paper is to analyze and discuss the relationship of Czech consumers to these private brands.