B
2007
Marketing management
KOTLER, P and K. L KELLER
Operations
Cite
Print
Basic information
Original name
Marketing management
Authors
KOTLER, P and K. L KELLER
Edition
Praha, 788 pp. 2007
Publisher
Grada
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
Institute of Technology and Business in České Budějovice
ISBN
978-80-247-1359-5
Changed: 24/10/2011 11:46,
Mgr. Petra Majerová
Displayed:
10/10/2025 20:03