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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2007

Marketing management

KOTLER, P and K. L KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, P and K. L KELLER

Edition

Praha, 788 pp. 2007

Publisher

Grada

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-80-247-1359-5

Změněno: 24/10/2011 11:46, Mgr. Petra Majerová

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, P and K. L KELLER. Marketing management. Praha: Grada, 2007, 788 pp. ISBN 978-80-247-1359-5.

@book{17025,
   author = {KOTLER, P and KELLER, K. L},
   address = {Praha},
   location = {Praha},
   isbn = {978-80-247-1359-5},
   publisher = {Grada},
   title = {Marketing management},
   year = {2007}
}

TY  - BOOK
ID  - 17025
AU  - KOTLER, P - KELLER, K. L
PY  - 2007
TI  - Marketing management
PB  - Grada
CY  - Praha
SN  - 9788024713595
ER  -

KOTLER, P and K. L KELLER. \textit{Marketing management}. Praha: Grada, 2007, 788 pp. ISBN~978-80-247-1359-5.