B 2007

Moderní marketing

KOTLER, P.

Basic information

Original name

Moderní marketing

Authors

KOTLER, P.

Edition

4. vyd. Praha, 1048 pp. 2007

Publisher

Grada

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

ISBN

978-80-247-1545-2
Changed: 19/10/2009 22:04, prof. Ing. Marek Vochozka, MBA, Ph.D., dr. h.c.
Displayed: 7/5/2026 21:01