D 2009

Applications of the Strategic Marketing in Regional Programme Documents in Tourism

LUŠTICKÝ, Martin and Marie SLABÁ

Basic information

Original name

Applications of the Strategic Marketing in Regional Programme Documents in Tourism

Authors

LUŠTICKÝ, Martin and Marie SLABÁ

Edition

Čína - Shenzhen, PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence, 2009

Publisher

Pan-Pacific Business Association

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

China

Confidentiality degree

není předmětem státního či obchodního tajemství

ISBN

1-931649-25-1

Keywords in English

strategic marketing; programme documents; marketing situation analysis

Tags

A_IBW, A_MAM, IBW, IBW_H, S_IBW_A, S_MAM
Změněno: 16/12/2010 10:28, Ing. Marie Slabá, Ph.D.

Abstract

V originále

The current economic crisis has also afflicted the branch of tourist movement which had been ranked among the most developing branches up to this crisis. This branch had generated the average annual growth overlapping 5% [9]. The Czech Republic (abbr the CR) belongs among countries where tourism represents an important source of entrepreneurial opportunities and revenues. Therefore it is necessary to react to this unfavourable trend on the central as well as local level. The essential change will especially consist of updating of strategic documents of tourism and using of modern tools of the strategic management and marketing.
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