Detailed Information on Publication Record
2009
Applications of the Strategic Marketing in Regional Programme Documents in Tourism
LUŠTICKÝ, Martin and Marie SLABÁBasic information
Original name
Applications of the Strategic Marketing in Regional Programme Documents in Tourism
Authors
LUŠTICKÝ, Martin and Marie SLABÁ
Edition
Čína - Shenzhen, PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence, 2009
Publisher
Pan-Pacific Business Association
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
50200 5.2 Economics and Business
Country of publisher
China
Confidentiality degree
není předmětem státního či obchodního tajemství
ISBN
1-931649-25-1
Keywords in English
strategic marketing; programme documents; marketing situation analysis
Změněno: 16/12/2010 10:28, Ing. Marie Slabá, Ph.D.
Abstract
V originále
The current economic crisis has also afflicted the branch of tourist movement which had been ranked among the most developing branches up to this crisis. This branch had generated the average annual growth overlapping 5% [9]. The Czech Republic (abbr the CR) belongs among countries where tourism represents an important source of entrepreneurial opportunities and revenues. Therefore it is necessary to react to this unfavourable trend on the central as well as local level. The essential change will especially consist of updating of strategic documents of tourism and using of modern tools of the strategic management and marketing.