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@inproceedings{13241, author = {Luštický, Martin and Slabá, Marie}, address = {Čína - Shenzhen}, booktitle = {PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence}, keywords = {strategic marketing; programme documents; marketing situation analysis}, language = {eng}, location = {Čína - Shenzhen}, isbn = {1-931649-25-1}, publisher = {Pan-Pacific Business Association}, title = {Applications of the Strategic Marketing in Regional Programme Documents in Tourism}, year = {2009} }
TY - JOUR ID - 13241 AU - Luštický, Martin - Slabá, Marie PY - 2009 TI - Applications of the Strategic Marketing in Regional Programme Documents in Tourism PB - Pan-Pacific Business Association CY - Čína - Shenzhen SN - 1931649251 KW - strategic marketing KW - programme documents KW - marketing situation analysis N2 - The current economic crisis has also afflicted the branch of tourist movement which had been ranked among the most developing branches up to this crisis. This branch had generated the average annual growth overlapping 5% [9]. The Czech Republic (abbr the CR) belongs among countries where tourism represents an important source of entrepreneurial opportunities and revenues. Therefore it is necessary to react to this unfavourable trend on the central as well as local level. The essential change will especially consist of updating of strategic documents of tourism and using of modern tools of the strategic management and marketing. ER -
LUŠTICKÝ, Martin and Marie SLABÁ. Applications of the Strategic Marketing in Regional Programme Documents in Tourism. In \textit{PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence}. Čína - Shenzhen: Pan-Pacific Business Association, 2009. ISBN~1-931649-25-1.
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