LUŠTICKÝ, Martin and Marie SLABÁ. Applications of the Strategic Marketing in Regional Programme Documents in Tourism. In PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence. Čína - Shenzhen: Pan-Pacific Business Association, 2009. ISBN 1-931649-25-1.
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Basic information
Original name Applications of the Strategic Marketing in Regional Programme Documents in Tourism
Authors LUŠTICKÝ, Martin and Marie SLABÁ.
Edition Čína - Shenzhen, PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence, 2009.
Publisher Pan-Pacific Business Association
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher China
Confidentiality degree is not subject to a state or trade secret
ISBN 1-931649-25-1
Keywords in English strategic marketing; programme documents; marketing situation analysis
Tags A_IBW, A_MAM, IBW, IBW_H, S_IBW_A, S_MAM
Changed by Changed by: Ing. Marie Slabá, Ph.D., učo 7719. Changed: 16/12/2010 10:28.
Abstract
The current economic crisis has also afflicted the branch of tourist movement which had been ranked among the most developing branches up to this crisis. This branch had generated the average annual growth overlapping 5% [9]. The Czech Republic (abbr the CR) belongs among countries where tourism represents an important source of entrepreneurial opportunities and revenues. Therefore it is necessary to react to this unfavourable trend on the central as well as local level. The essential change will especially consist of updating of strategic documents of tourism and using of modern tools of the strategic management and marketing.
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