D 2009

Applications of the Strategic Marketing in Regional Programme Documents in Tourism

LUŠTICKÝ, Martin a Marie SLABÁ

Základní údaje

Originální název

Applications of the Strategic Marketing in Regional Programme Documents in Tourism

Autoři

LUŠTICKÝ, Martin a Marie SLABÁ

Vydání

Čína - Shenzhen, PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence, 2009

Nakladatel

Pan-Pacific Business Association

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Čína

Utajení

není předmětem státního či obchodního tajemství

ISBN

1-931649-25-1

Klíčová slova anglicky

strategic marketing; programme documents; marketing situation analysis

Štítky

Změněno: 16. 12. 2010 10:28, Ing. Marie Slabá, Ph.D.

Anotace

V originále

The current economic crisis has also afflicted the branch of tourist movement which had been ranked among the most developing branches up to this crisis. This branch had generated the average annual growth overlapping 5% [9]. The Czech Republic (abbr the CR) belongs among countries where tourism represents an important source of entrepreneurial opportunities and revenues. Therefore it is necessary to react to this unfavourable trend on the central as well as local level. The essential change will especially consist of updating of strategic documents of tourism and using of modern tools of the strategic management and marketing.