2010
Marketing educational institutions - history and current situation in the present chaotic market environment
SLABÁ, MarieZákladní údaje
Originální název
Marketing educational institutions - history and current situation in the present chaotic market environment
Autoři
SLABÁ, Marie
Vydání
Thessaloniki, Infusing Research and Knowledge in South-East Europe, od s. 296-313, 18 s. 2010
Nakladatel
South-East European Research Centre
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50600 5.6 Political science
Stát vydavatele
Řecko
Utajení
není předmětem státního či obchodního tajemství
Organizační jednotka
Vysoká škola technická a ekonomická v Českých Budějovicích
ISBN
978-960-9416-03-0
ISSN
Klíčová slova anglicky
Marketing; marketing communication; educational institution; internet; turbulence
Štítky
Změněno: 19. 11. 2014 08:34, Ing. Ivana Čertická
Anotace
V originále
Marketing of educational institutions is still in its early stage. Till 1989 educational institutions and its marketing had been negatively marked by the communist regime, which made impossible any development of this sphere. In the CR the development of the marketing of education institutions started after so called Velvet revolution. First Czech authors started to pay attention to this sphere in the first half of the nineties. Unfortunately the complex processing of this problem in the CR is still missing. The growing numbers of universities in the Czech market and the unstable market environment which is full of chaos and unexpected turbulences, which are caused by the global economic crisis, contribute to the importance and topicality of this issue. Because of changes in the educational environment and market, educational institutions are forced to integrated recent modern trends, especially from the sphere of communication technologies and the internet into their communication mixes. This is the only way how to come through the market that until recently have not contained any competitive fight elements.