D 2010

Marketing educational institutions - history and current situation in the present chaotic market environment

SLABÁ, Marie

Základní údaje

Originální název

Marketing educational institutions - history and current situation in the present chaotic market environment

Autoři

SLABÁ, Marie

Vydání

Thessaloniki, Infusing Research and Knowledge in South-East Europe, od s. 296-313, 18 s. 2010

Nakladatel

South-East European Research Centre

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Stát vydavatele

Řecko

Utajení

není předmětem státního či obchodního tajemství

Organizační jednotka

Vysoká škola technická a ekonomická v Českých Budějovicích

ISBN

978-960-9416-03-0

ISSN

Klíčová slova anglicky

Marketing; marketing communication; educational institution; internet; turbulence
Změněno: 19. 11. 2014 08:34, Ing. Ivana Čertická

Anotace

V originále

Marketing of educational institutions is still in its early stage. Till 1989 educational institutions and its marketing had been negatively marked by the communist regime, which made impossible any development of this sphere. In the CR the development of the marketing of education institutions started after so called Velvet revolution. First Czech authors started to pay attention to this sphere in the first half of the nineties. Unfortunately the complex processing of this problem in the CR is still missing. The growing numbers of universities in the Czech market and the unstable market environment which is full of chaos and unexpected turbulences, which are caused by the global economic crisis, contribute to the importance and topicality of this issue. Because of changes in the educational environment and market, educational institutions are forced to integrated recent modern trends, especially from the sphere of communication technologies and the internet into their communication mixes. This is the only way how to come through the market that until recently have not contained any competitive fight elements.