B 2007

Marketing management

KOTLER, Philip and Kevin Lane KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, Philip and Kevin Lane KELLER

Edition

1. vyd. Praha, 788 pp. 2007

Publisher

Grada

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

References:

Obsah

Marked to be transferred to RIV

No

ISBN

978-80-247-1359-5

Keywords (in Czech)

marketingový management; marketing management
Changed: 2/11/2010 10:20, Ing. Marie Slabá, Ph.D.
Displayed: 7/5/2026 21:06