VŠTE:S_OBC_a Business Activities - Course Information
S_OBC_a Business Activities
Institute of Technology and Business in České Budějovicesummer 2019
- Extent and Intensity
- 2/2/0. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Petra Martíšková, Ph.D. (lecturer)
- Guaranteed by
- Ing. Petra Martíšková, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- S_OBC_a/S01: Wed 11:25–12:55 E4, P. Martíšková
- Prerequisites
- FORMA(P)
Interest in business topics - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of the subject is to provide basic knowledge about business studies and development tendencies and to create a theoretical basis for the study of the following applied subjects. Students get familiar with basic theoretical principles from the field of business activities, they will understand the importance of sustainable development in business studies and they will obtain basic knowledge about retailing. After passing the course successfully students are going to be able to analyse development and globalisation tendencies in business, their influence on consumers and enterprises including deduction of their own opinions.
- Learning outcomes
- Students are able:
to understand basic terms;
to describe development of trade;
to distinguish between middlemen and intermediaries;
to understand of globalisation of business;
to pay into account the issue of ethics and corporate social responsibility in business;
to explain basic principles of international trade;
to distinguish between wholesaling and retailing;
to understand the principles of e-commerce and e-business. - Syllabus
- 1. Basic terms, development of trade, importance of trade (business)
- 2. Middlemen and intermediaries.
- 3. Business environment
- 4. Globalisation of business
- 5. Business ethics
- 6. Corporate social responsibility in business
- 7. Fair Trade
- 8. International business
- 9. Retailing, trends in retailing
- 10. Wholesaling
- 11. E-business, e-commerce
- 12. Case studies of successful businesses
- 13. Case studies of successful businesses
- Literature
- recommended literature
- BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
- CRANE, Andrew a Dirk MATTEN. Business ethics: managing corporate citizenship and sustainability in the age of globalization. 3rd ed. New York: Oxford University Press, 2010, xxv, 614 p. ISBN 9780199564330.
- JACQUELINE DECARLO. Fair trade: a beginner's trade. Illustrated ed. Oxford: Oneworld Publications, 2007. ISBN 9781851685219.
- MENIPAZ, Ehud a Amit MENIPAZ. International business. Los Angeles: SAGE, 2011, 649 p. ISBN 9781412903493.
- THUIS, Peter a Rienk STUIVE. Business administration. Groningen: Noordhoff, 2012. ISBN 978-90-01-80976-8.
- SITKIN, Alan a Nick BOWEN. International business: challenges and choices. New York: Oxford University Press, 2010, xxi, 426 p. ISBN 0199533911.
- WETHERLY, Paul a Dorron OTTER. The business environment: themes and issues. 2nd ed. Oxford: Oxford University Press, 2011, xxxiii, 482 s. ISBN 978-0-19-957960-0.
- Forms of Teaching
- Lecture
Seminar
Consultation - Teaching Methods
- Frontal Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Final exam (in Czech) 2 Preparation for Seminars, Exercises, Tutorial 52 Preparation for the Final Test 50 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 26 Total: 156 0 - Assessment Methods and Assesment Rate
- Exam – written 100 %
- Exam conditions
- Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
- Language of instruction
- English
- Further comments (probably available only in Czech)
- The course is taught each semester.
General note: Erasmus. - Teacher's information
- Attendance at lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subject in a semester.
- Enrolment Statistics (summer 2019, recent)
- Permalink: https://is.vstecb.cz/course/vste/summer2019/S_OBC_a