OBP_2 Business Venture II

Institute of Technology and Business in České Budějovice
winter 2017
Extent and Intensity
2/2/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Roman Švec, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Prerequisites
OBOR ( CAP )
The prerequisite is a knowledge of the subject Business Studies I
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
Syllabus
  • 1. Marketing in trade and services.
  • 2. The current role of brands in the retail sector.
  • 3. Influence of Informatics on business management.
  • 4. Organization of business units. and strategic management of business firms.
  • 5. Risk management in trade business.
  • 6. International Trade.
  • 7. Foreign trade policy.
  • 8. Economic integration, EU - internal and external trade.
  • 9. External trade relations of the Czech Republic.
  • 10. Basic operations and trading techniques on the foreign markets.
  • 11. Logistics in international and domestic trade.
  • 12. Contract in international trade
  • 13. The specifics of international marketing.
Literature
    required literature
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
    recommended literature
  • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
  • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
  • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
  • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
  • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
  • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
  • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
  • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
Forms of Teaching
Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Work on the team project and its presentation2222
Preparation for Lectures13 
Preparation for Seminars, Exercises, Tutorial745
Preparation for the Final Test2222
The research in the area of business venture7878
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion1415
Total:182182
Assessment Methods and Assesment Rate
Exam – written 70 %
Presentation 10 %
Project – group 20 %
Exam conditions
Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2017
    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Petra Martíšková, Ph.D. (seminar tutor)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/CCV: Sun 9. 4. 8:00–14:35 A1, Sun 21. 5. 8:00–13:50 A1, R. Švec
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2016
    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    Ing. Roman Švec, Ph.D.
    Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/P01: Tue 18:10–19:40 B1
    OBP_2/S01: Tue 16:30–18:00 A4
    Prerequisites
    MAX_KOMBINOVANYCH ( 14 ) && MAX_PREZENCNICH ( 15 )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    The capacity limit for the course is 29 student(s).
    Current registration and enrolment status: enrolled: 0/29, only registered: 0/29
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    Summer 2016
    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Lukáš Kučera (seminar tutor)
    Ing. Petra Martíšková, Ph.D. (seminar tutor)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    Ing. Roman Švec, Ph.D.
    Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/A1: Sat 9. 4. 8:00–9:30 B3, 9:40–11:10 B3, 11:25–12:55 B3, Sat 21. 5. 8:00–9:30 B3, 9:40–11:10 B3
    OBP_2/CAP_prez: Tue 14:50–16:20 A7, K. Tišlerová
    OBP_2/CAP_prez_P01: Tue 11:25–12:55 B3, R. Švec
    Prerequisites
    FORMA ( K )
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. International Trade.
    • 2. Foreign trade policy.
    • 3. Economic integration, EU - internal and external trade.
    • 4. External trade relations of the Czech Republic.
    • 5. Basic operations and trading techniques on the foreign markets.
    • 6. Contract in international trade.
    • 7. Logistics in international and domestic trade.
    • 8. Marketing in trade and services.
    • 9. The specifics of international marketing.
    • 10. Risk management in trade business.
    • 11. Influence of Informatics on business management.
    • 12. Organization of business units.
    • 13. Strategic management of business firms.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Project – group 30 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2015
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Petra Martíšková, Ph.D. (seminar tutor)
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/CAP_prez: Mon 9. 11. 8:00–9:30 D516, 9:40–11:10 D516, 12:10–13:50 D516, 13:50–14:35 D516, Thu 19. 11. 8:00–9:30 E2, 12:10–13:50 E2, 13:50–16:20 E2, Mon 14. 12. 8:00–9:30 D516, 9:40–11:10 D516, 12:10–13:50 D516, P. Martíšková, výuka v rámci CCV
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. International Trade.
    • 2. Foreign trade policy.
    • 3. Economic integration, EU - internal and external trade.
    • 4. External trade relations of the Czech Republic.
    • 5. Basic operations and trading techniques on the foreign markets.
    • 6. Contract in international trade.
    • 7. Logistics in international and domestic trade.
    • 8. Marketing in trade and services.
    • 9. The specifics of international marketing.
    • 10. Risk management in trade business.
    • 11. Influence of Informatics on business management.
    • 12. Organization of business units.
    • 13. Strategic management of business firms.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Project – group 30 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2015
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/P01_CAP: Wed 11:25–12:55 B2, L. Kučera, CCV
    OBP_2/S01: Wed 13:05–14:35 B2, R. Švec, CCV
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. International Trade.
    • 2. Foreign trade policy.
    • 3. Economic integration, EU - internal and external trade.
    • 4. External trade relations of the Czech Republic.
    • 5. Basic operations and trading techniques on the foreign markets.
    • 6. Contract in international trade.
    • 7. Logistics in international and domestic trade.
    • 8. Marketing in trade and services.
    • 9. The specifics of international marketing.
    • 10. Risk management in trade business.
    • 11. Influence of Informatics on business management.
    • 12. Organization of business units.
    • 13. Strategic management of business firms.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Project – group 30 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2014
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Lukáš Kučera (lecturer)
    Ing. Věra Mulačová, Ph.D. (seminar tutor)
    Guaranteed by
    Ing. Roman Švec, Ph.D.
    Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/E1: Sat 18. 10. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:55 B1, Sat 8. 11. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:10 B1, Sat 13. 12. 8:00–9:30 B1, 9:40–11:10 B1, L. Kučera
    OBP_2/P01: Tue 8:00–9:30 B1, V. Mulačová
    OBP_2/S01: Tue 11:25–12:55 E5, V. Mulačová
    Prerequisites
    MAX_KOMBINOVANYCH ( 10 ) && MAX_PREZENCNICH ( 6 )
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    The capacity limit for the course is 16 student(s).
    Current registration and enrolment status: enrolled: 0/16, only registered: 0/16
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • Topics of lectures:
    • 1. International Trade.
    • 2. Foreign trade policy.
    • 3. Economic integration, EU - internal and external trade.
    • 4. External trade relations of the Czech Republic.
    • 5. Basic operations and trading techniques on the foreign markets.
    • 6. Contract in international trade.
    • 7. Logistics in international and domestic trade.
    • 8. Marketing in trade and services.
    • 9. The specifics of international marketing.
    • 10. Risk management in trade business.
    • 11. Influence of Informatics on business management.
    • 12. Organization of business units.
    • 13. Strategic management of business firms.
    • Topics of seminars:
    • 1. The importance of foreign trade, Specifics of the EU markets, International organizations in retail
    • 2. Payment instruments used in foreign trade, Foreign exchange rates
    • 3. NCOTERMS 2010, Costs calcualations in foreign trade.
    • 4. Analysis of the current foreign trade policy, Export strategy
    • 5. Export calculations.
    • 6. Import calculations.
    • 7. Mid-term test.
    • 8. The work on assigned projects in teams and individually planned in consultation with the tutor.
    • 9. The work on assigned projects in teams and individually planned in consultation with the tutor.
    • 10. The work on assigned projects in teams and individually planned in consultation with the tutor.
    • 11. The work on assigned projects in teams and individually planned in consultation with the tutor.
    • 12. Presentation of projects.
    • 13. Presentation of projects.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation1212
    Preparation for the Mid-term Test1010
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Test – mid-term 20 %
    Project – group 10 %
    Exam conditions
    Grading of the course:

  • First Test: maximum 20% (0-20 points)
  • Team project: maximum 10% (0-10 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2014
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Lukáš Kučera (seminar tutor)
    Guaranteed by
    Ing. Lukáš Kučera
    Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/CAP: Sat 26. 4. 8:00–11:10 A7, Sat 10. 5. 8:00–11:10 A7, Sat 17. 5. 8:00–10:35 A7, Sun 18. 5. 8:00–11:10 A7, L. Kučera, výuka ve zkráceném kurzu v rámci CŽV
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. International Trade.
    • 2. Foreign trade policy.
    • 3. Economic integration, EU - internal and external trade.
    • 4. External trade relations of the Czech Republic.
    • 5. Basic operations and trading techniques on the foreign markets.
    • 6. Contract in international trade.
    • 7. Logistics in international and domestic trade.
    • 8. Marketing in trade and services.
    • 9. The specifics of international marketing.
    • 10. Risk management in trade business.
    • 11. Influence of Informatics on business management.
    • 12. Organization of business units.
    • 13. Strategic management of business firms.
    • Topics of seminars:
    • 1. Work at the seminar, importance of foreign trade, exchange rates
    • 2. The financial specifics of the IT. Incoterms 2010.
    • 3. Calculation of costs in foreign trade.
    • 4. Export calculations.
    • 5. Import calculations.
    • 6. Mid-term test.
    • 7. Analysis of the current Czech foreign trade policy.
    • 8. EU market.
    • 9. Marketing in trade business, brands
    • 10. Risk management.
    • 11. E-business.
    • 12. Analysis of management and organizational structures of business units.
    • 13. The current trends, the globalization of trade.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial2689
    Preparation for the Final Test5656
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion2615
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Test – mid-term 30 %
    Exam conditions
    Grading of the course:

  • First Test: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2013
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Věra Mulačová, Ph.D. (seminar tutor)
    Guaranteed by
    Ing. Lukáš Kučera
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/L2: Sat 5. 10. 15:15–16:45 E1, 16:50–18:20 E1, 18:25–19:55 E1, Sun 3. 11. 16:50–18:20 E1, 18:25–19:10 E1, Sat 23. 11. 8:00–9:30 E1, 9:40–11:10 E1, Sat 14. 12. 15:15–16:45 E1, V. Mulačová
    OBP_2/P01: Thu 9:55–11:25 B1, V. Mulačová
    OBP_2/S01: Mon 8:15–9:45 B4, V. Mulačová
    OBP_2/S02: Fri 9:55–11:25 D515, V. Mulačová
    OBP_2/S03: Fri 11:35–13:05 D515, V. Mulačová
    Prerequisites
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. International Trade.
    • 2. Foreign trade policy.
    • 3. Economic integration, EU - internal and external trade.
    • 4. External trade relations of the Czech Republic.
    • 5. Basic operations and trading techniques on the foreign markets.
    • 6. Contract in international trade.
    • 7. Logistics in international and domestic trade.
    • 8. Marketing in trade and services.
    • 9. The specifics of international marketing.
    • 10. Risk management in trade business.
    • 11. Influence of Informatics on business management.
    • 12. Organization of business units.
    • 13. Strategic management of business firms.
    • Topics of seminars:
    • 1. Work at the seminar, importance of foreign trade, exchange rates
    • 2. The financial specifics of the IT. Incoterms 2010.
    • 3. Calculation of costs in foreign trade.
    • 4. Export calculations.
    • 5. Import calculations.
    • 6. Mid-term test.
    • 7. Analysis of the current Czech foreign trade policy.
    • 8. EU market.
    • 9. Marketing in trade business, brands
    • 10. Risk management.
    • 11. E-business.
    • 12. Analysis of management and organizational structures of business units.
    • 13. The current trends, the globalization of trade.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam5656
    tutorial 15
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Test – mid-term 30 %
    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2013
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Guaranteed by
    Ing. Věra Mulačová, Ph.D.
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I and PRO_2 Trade Business.
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Strategic management of business firms.
    • 2. Analysis of management and organizational structures of business units.
    • 3.Risk management in business.
    • 4. The financial specifics of the IP.
    • 5. Incoterms and use in international trade.
    • 6. Calculation of costs in foreign trade.
    • 7. Import calculations.
    • 8. Export calculations.
    • 9. Design of the project.
    • 10. Risk management in business.
    • 11. Presentation of teamwork.
    • 12.Presentation of teamwork.
    • 13. The current trends, the globalization of trade.
    • Topics of seminars:
    • 1. Work at the seminar, creation of teams, entering project theme.
    • 2. Analysis of management and organizational structures of business units.
    • 3. Financing business.
    • 4. Processing Project - Part 1
    • 5. Financial specifics ZO.
    • 6. Incoterms and use in international trade.
    • 7. Import calculations.
    • 8. Export calculations.
    • 9. Processing Project - Part 2
    • 10. Managing risk in business.
    • 11. The role of financial institutions in risk management.
    • 12. Presentation teamwork.
    • 13. Presentation teamwork.
    • 14. Recent trends.
    Literature
      required literature
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
    • o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2012
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Lukáš Kučera (seminar tutor)
    Ing. Věra Mulačová, Ph.D. (seminar tutor)
    Guaranteed by
    Ing. Věra Mulačová, Ph.D.
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/K1: Tue 9. 10. 13:10–14:40 B3, 14:45–16:15 B3, Tue 23. 10. 12:21–13:05 B3, 13:10–14:40 B3, 14:45–16:15 B3, 16:20–17:50 B3, Tue 4. 12. 11:35–13:05 B3, 13:10–14:40 B3, L. Kučera, Kombinovaná forma
    OBP_2/K2: Sat 6. 10. 13:40–15:10 B1, 15:15–16:45 B1, 16:50–18:20 B1, 18:25–19:55 B1, Sat 10. 11. 13:40–15:10 B1, 15:15–16:45 B1, 16:50–18:20 B1, 18:25–19:10 B1, V. Mulačová, Kombinovaná forma
    OBP_2/P01: Tue 9:55–11:25 B2, V. Mulačová
    OBP_2/S01: Tue 11:35–13:05 A2, V. Mulačová
    Prerequisites
    The prerequisite is a knowledge of the subject OBP_1, Business Studies I and PRO_2 Trade Business.
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Strategic management of business firms.
    • 2. Analysis of management and organizational structures of business units.
    • 3.Risk management in business.
    • 4. The financial specifics of the IP.
    • 5. Incoterms and use in international trade.
    • 6. Calculation of costs in foreign trade.
    • 7. Import calculations.
    • 8. Export calculations.
    • 9. Design of the project.
    • 10. Risk management in business.
    • 11. Presentation of teamwork.
    • 12.Presentation of teamwork.
    • 13. The current trends, the globalization of trade.
    • Topics of seminars:
    • 1. Work at the seminar, creation of teams, entering project theme.
    • 2. Analysis of management and organizational structures of business units.
    • 3. Financing business.
    • 4. Processing Project - Part 1
    • 5. Financial specifics ZO.
    • 6. Incoterms and use in international trade.
    • 7. Import calculations.
    • 8. Export calculations.
    • 9. Processing Project - Part 2
    • 10. Managing risk in business.
    • 11. The role of financial institutions in risk management.
    • 12. Presentation teamwork.
    • 13. Presentation teamwork.
    • 14. Recent trends.
    Literature
      required literature
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
    • o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2012
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Lukáš Kučera (seminar tutor)
    Guaranteed by
    Ing. Věra Mulačová, Ph.D.
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/K0: Sun 4. 3. 12:00–13:30 A4, 13:40–15:10 A4, 15:15–16:45 A4, Sat 19. 5. 16:50–18:20 A4, 18:25–19:10 A4, Sun 20. 5. 8:00–9:30 A4, 9:40–11:10 A4, 12:00–13:30 A4, L. Kučera, Kombinovaná forma
    Prerequisites
    FORMA ( K )
    The prerequisite is a successful passing of the subject OBP_1, Business Studies I and PRO_2 Business.
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Strategic management of business firms.
    • 2. Analysis of management and organizational structures of business units.
    • 3.Risk management in business.
    • 4. The financial specifics of the IP.
    • 5. Incoterms and use in international trade.
    • 6. Calculation of costs in foreign trade.
    • 7. Import calculations.
    • 8. Export calculations.
    • 9. Design of the project.
    • 10. Risk management in business.
    • 11. Presentation of teamwork.
    • 12.Presentation of teamwork.
    • 13. The current trends, the globalization of trade.
    • Topics of seminars:
    • 1. Work at the seminar, creation of teams, entering project theme.
    • 2. Analysis of management and organizational structures of business units.
    • 3. Financing business.
    • 4. Processing Project - Part 1
    • 5. Financial specifics ZO.
    • 6. Incoterms and use in international trade.
    • 7. Import calculations.
    • 8. Export calculations.
    • 9. Processing Project - Part 2
    • 10. Managing risk in business.
    • 11. The role of financial institutions in risk management.
    • 12. Presentation teamwork.
    • 13. Presentation teamwork.
    • 14. Recent trends.
    Literature
      required literature
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
    • o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2011
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Věra Mulačová, Ph.D. (seminar tutor)
    Guaranteed by
    Ing. Věra Mulačová, Ph.D.
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/P01: Wed 11:35–13:05 B1, V. Mulačová
    OBP_2/S01: Mon 8:15–9:45 B2, V. Mulačová
    OBP_2/S03: Wed 9:55–11:25 D415, V. Mulačová
    OBP_2/S04: Wed 13:10–14:40 B5, V. Mulačová
    Prerequisites (in Czech)
    ( PRO_2 Project II Trade )&& FORMA ( P )
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade , the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in this field . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation of the information
    Syllabus
    • Topics of lectures: 1. Strategic management of business firms 2. Analysis of management and organizational structures of business units. 3.Risk management in business 4. The financial specifics of the IP. 5. Incoterms and use in international trade 6. Calculation of costs in foreign trade. 7. Import calculations. 8. Export calculations. 9. Design of the project. 10. Risk management in business . 11. Presentation of teamwork. 12.Presentation of teamwork. 13. The current trends, the globalization of trade Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends
    Literature
      required literature
    • o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further Comments
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2011
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Ludmila Opekarová, Ph.D. (assistant)
    Guaranteed by
    Ing. Věra Mulačová, Ph.D.
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites (in Czech)
    PRO_2 Project II Trade
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade , the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in this field . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation of the information
    Syllabus
    • Topics of lectures: 1. Strategic management of business firms 2. Analysis of management and organizational structures of business units. 3.Risk management in business 4. The financial specifics of the IP. 5. Incoterms and use in international trade 6. Calculation of costs in foreign trade. 7. Import calculations. 8. Export calculations. 9. Design of the project. 10. Risk management in business . 11. Presentation of teamwork. 12.Presentation of teamwork. 13. The current trends, the globalization of trade Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends
    Literature
      required literature
    • o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
      recommended literature
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
      not specified
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further Comments
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    Winter 2010
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Věra Mulačová, Ph.D. (lecturer)
    Guaranteed by
    Ing. Věra Mulačová, Ph.D.
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable
    Wed 12:00–13:30 B4, Wed 13:35–15:05 B4
    Prerequisites (in Czech)
    PRO_2 Project II Trade
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade , the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in this field . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation of the information
    Syllabus
    • Topics of lectures: 1. Strategic management of business firms 2. Analysis of management and organizational structures of business units. 3.Risk management in business 4. The financial specifics of the IP. 5. Incoterms and use in international trade 6. Calculation of costs in foreign trade. 7. Import calculations. 8. Export calculations. 9. Design of the project. 10. Risk management in business . 11. Presentation of teamwork. 12.Presentation of teamwork. 13. The current trends, the globalization of trade Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends
    Literature
      required literature
    • o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
      recommended literature
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s
      not specified
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further Comments
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2009, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    Winter 2009
    Extent and Intensity
    2/2. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Věra Mulačová, Ph.D. (lecturer)
    Ing. Martin Maršík, Ph.D. (seminar tutor)
    Guaranteed by
    Ing. Věra Mulačová, Ph.D.
    Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Timetable of Seminar Groups
    OBP_2/01: Wed 11:25–12:55 E7, V. Mulačová
    OBP_2/02: Wed 13:15–14:45 A4, V. Mulačová
    OBP_2/03: Wed 14:50–16:20 A1, M. Maršík
    OBP_2/04: Wed 9:35–11:05 A1, V. Mulačová
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    The capacity limit for the course is 90 student(s).
    Current registration and enrolment status: enrolled: 0/90, only registered: 0/90
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade  ,   the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in the field  . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation.
    Syllabus
    • Topics of lectures: 1. Strategic management of business firms 2. Organization of business names   3. International trade, the essence of the importance 4. International trade and national economy 5. Financing international trade 6. Objectives and instruments of international trade 7. Basic operations and technology trading on foreign markets 8. Purchase contract in international trade   9. Logistics in international trade 10.   Risks in business and management 11. Principles of operation of the single EU market 12. Marketing v ~ trade and services, specific international marketing 13. Influence of informatics for the management of business firm 14. Globalization trends in international trade   Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends
    Literature
      required literature
    • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
    • o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
      recommended literature
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
      not specified
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further Comments
    The course is taught each semester.
    The course is also listed under the following terms Summer 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Ventures II

    Institute of Technology and Business in České Budějovice
    Summer 2009
    Extent and Intensity
    0/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Petr Mulač, Ph.D. (lecturer)
    Ing. Věra Mulačová, Ph.D. (seminar tutor)
    Guaranteed by
    Institute of Technology and Business in České Budějovice
    Course Enrolment Limitations
    The course is offered to students of any study field.
    Course objectives supported by learning outcomes (in Czech)
    požadovaná účast na cvičeních: tolerovaná neúčast 4 cvičení Podmínky zápočtu: Zpracování a obhajoba projektu. Cíl a zaměření předmětu: Předmět prohlubuje a rozšiřuje znalosti obchodního podnikání. Cílem předmětu je osvojení základních principů a získání vědomostí o řízení obchodních firem, rozvoj ekonomického myšlení v aplikaci na problematiku obchodních operací. Anotace předmětu: Student získá znalosti o podstatě, významu, nástrojích a operacích v mezinárodním obchodě, o podstatě a významu marketingu pro obchodní činnost včetně objasnění podstaty podnikatelských rizik v této oblasti. Předmět rozšiřuje znalosti a dovednosti studentů při vyhledávání informací, jejich zpracování a elektronické prezentaci. Přednášky + semináře: " Mezinárodní obchod, podstata význam " Cíle a nástroje mezinárodního obchodu " Základní operace a techniky obchodování na zahraničních trzích " Evropská integrace " Globalizační trendy v mezinárodním obchodě " Marketing v obchodu a službách " Mezinárodní marketing, specifika, výběr trhů " Marketingová komunikace " Klasifikace rizik v obchodní činnosti, pojištění proti rizikům " Vybrané druhy rizik a jejich řízení " Řešení případových studií z ČR i zemí EU " Projekt Povinná literatura: MULAČ, P., VÁCHAL, J. Obchodní podnikání III. Učební texty. České Budějovice : VŠTE, 2008. ISBN 978-80-903888-6-4. PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002
    Forms of Teaching
    Lecture
    Exercise
    Tutorial
    Consultation
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Preparation for the Mid-term Test2222
    Preparation for Lectures26 
    Preparation for Seminars, Exercises, Tutorial26 
    preparation for tutorial 89
    preparation for the exam3030
    tutorial 15
    project elaboration2626
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion26 
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 45 %
    Test – mid-term 25 %
    Presentation 5 %
    Project – group 25 %
    Language of instruction
    Czech
    Further Comments
    The course can also be completed outside the examination period.
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2022

    The course is not taught in winter 2022

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2021

    The course is not taught in winter 2021

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2021

    The course is not taught in summer 2021

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2020

    The course is not taught in winter 2020

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2020

    The course is not taught in summer 2020

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2019

    The course is not taught in winter 2019

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2019

    The course is not taught in summer 2019

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    winter 2018

    The course is not taught in winter 2018

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.

    OBP_2 Business Venture II

    Institute of Technology and Business in České Budějovice
    summer 2018

    The course is not taught in summer 2018

    Extent and Intensity
    2/2/0. 7 credit(s). Type of Completion: zk (examination).
    Teacher(s)
    Ing. Roman Švec, Ph.D. (seminar tutor)
    Guaranteed by
    doc. Ing. Zuzana Rowland, MBA, PhD.
    Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
    Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
    Prerequisites
    OBOR ( CAP )
    The prerequisite is a knowledge of the subject Business Studies I
    Course Enrolment Limitations
    The course is also offered to the students of the fields other than those the course is directly associated with.
    fields of study / plans the course is directly associated with
    Course objectives supported by learning outcomes
    Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
    Syllabus
    • 1. Marketing in trade and services.
    • 2. The current role of brands in the retail sector.
    • 3. Influence of Informatics on business management.
    • 4. Organization of business units. and strategic management of business firms.
    • 5. Risk management in trade business.
    • 6. International Trade.
    • 7. Foreign trade policy.
    • 8. Economic integration, EU - internal and external trade.
    • 9. External trade relations of the Czech Republic.
    • 10. Basic operations and trading techniques on the foreign markets.
    • 11. Logistics in international and domestic trade.
    • 12. Contract in international trade
    • 13. The specifics of international marketing.
    Literature
      required literature
    • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
      recommended literature
    • SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
    • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
    • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
    • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
    • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
    • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
    • BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
    • TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
    Forms of Teaching
    Lecture
    Seminar
    Tutorial
    Consultation
    přednáškové cvičení (in Czech)
    Teaching Methods
    Frontal Teaching
    Group Teaching - Cooperation
    Project Teaching
    Critical Thinking
    Student Workload
    ActivitiesNumber of Hours of Study Workload
    Daily StudyCombined Study
    Work on the team project and its presentation2222
    Preparation for Lectures13 
    Preparation for Seminars, Exercises, Tutorial745
    Preparation for the Final Test2222
    The research in the area of business venture7878
    Attendance on Lectures26 
    Attendance on Seminars/Exercises/Tutorial/Excursion1415
    Total:182182
    Assessment Methods and Assesment Rate
    Exam – written 70 %
    Presentation 10 %
    Project – group 20 %
    Exam conditions
    Grading of the course:

  • Team project: maximum 30% (0-30 points)
  • Final Test: maximum 70% (0-70 points)

    • Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

    Language of instruction
    Czech
    Further comments (probably available only in Czech)
    The course is taught each semester.
    The course is taught: every week.
    The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.
    • Enrolment Statistics (recent)