VŠTE:OBCH Business Ventures - Course Information
OBCH Business Ventures
Institute of Technology and Business in České Budějovicewinter 2018
- Extent and Intensity
- 4/1/0. 7 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Roman Švec, Ph.D. (seminar tutor)
- Guaranteed by
- Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- OBCH/A4: Sun 14. 10. 13:05–14:35 A4, 14:50–16:20 A4, 16:30–17:15 A4, Sun 25. 11. 13:50–14:35 B3, 14:50–16:20 B3, 16:30–18:00 B3, Sun 16. 12. 8:00–9:30 A4, 9:40–11:10 A4, R. Švec
OBCH/P01: Tue 8:00–9:30 N121, Tue 11:25–12:55 N121, R. Švec
OBCH/S01: each even Tuesday 13:05–14:35 N121, R. Švec - Prerequisites
- MAX_KOMBINOVANYCH(60) && MAX_PREZENCNICH(35)
Knowledge of the OCN course. - Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives supported by learning outcomes
- Learning outcomes of the course unit The aim of the subject is to acquire basic principles and gain knowledge about business management, development of economic thinking in the application of business operations.
- Learning outcomes
- Upon successful completion of the course the student has basic knowledge of retail store management, he can calculate the area of interest and purchasing potential of the business unit, he is interested in the business assortment, commercial operations and is able to analyze the basic areas of retail management. The student will also be able to apply basic marketing knowledge in business activities, analyze the main business risks in this area.
- Syllabus
- 1. Business Business, Legal Forms of Business, Role of Businesses in Market Economics
- 2. Project Management in Business Entrepreneurship and Risk Management in Business Business
- 3. Territorial Strategies of Business Companies, Methods of Territorial Analysis, Analysis of the Interest Area
- 4. Construction and technical solutions for business units
- 5. Layout of business unit and goods movement control
- 6. Management of retail assortment, retail supply
- 7. Layout of a retail unit, merchandising and purchasing atmosphere
- 8. Operational control of the retail unit, operator control methods
- 9. The role of brands in business, private brands of retailers, regional brands
- 10. Organization and Personnel Management in Retail Companies
- 11. Consumer Consumer Behavior
- 12. Marketing in business and services, marketing research
- 13. Marketing Communication, Specifics of International Marketing
- Literature
- required literature
- MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ a Marie SLABÁ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada Publishing, 2013. 520 s. ISBN 978-80-247-4780-4.
- HAMMOND, Richard. Chytře vedená prodejna: Jak mít více zákazníků a větší tržby. 3. aktualiz. a rozš. vyd. Praha: Grada Publishing, 2012. ISBN 978-80-247-4162-8.
- recommended literature
- CIMLER, Petr a Dana ZADRAŽILOVÁ. Retail management. Praha: Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
- Forms of Teaching
- Lecture
Seminar
Tutorial
Consultation - Teaching Methods
- Frontal Teaching
Group Teaching - Competition
Group Teaching - Cooperation
Group Teaching - Collaboration
Project Teaching
Brainstorming
Individual Work– Individual or Individualized Activity
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Lectures 20 76 Preparation for Seminars, Exercises, Tutorial 27 Preparation for the Final Test 30 50 Team project 40 40 Attendance on Lectures 52 Attendance on Seminars/Exercises/Tutorial/Excursion 13 16 Total: 182 182 - Exam conditions
- Written test
- Language of instruction
- Czech
- Enrolment Statistics (winter 2018, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2018/OBCH