VŠTE:MKD Marketing in Transport - Course Information
MKD Marketing in Transport
Institute of Technology and Business in České Budějovicewinter 2021
- Extent and Intensity
- 2/0/0. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Martin Stach (seminar tutor)
- Guaranteed by
- doc. Ing. Rudolf Kampf, Ph.D., MBA
Department of Transport and Logistics – Faculty of Technology – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Transport and Logistics – Faculty of Technology – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- MKD/T3: Sat 2. 10. 9:40–11:10 B3, 11:25–12:55 B3, Sat 11. 12. 11:25–12:55 B2, 13:05–14:35 B2, M. Stach
MKD/P01: Mon 16:30–18:00 B1, M. Stach - Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives supported by learning outcomes
- The aim of subject is learning outcomes of the course unit The aim of the course is to provide students with theoretical knowledge in management and to familiarize them with new trends in the field. In addition to looking at approaches to developmental theories of management, attention will be focused on managerial activities - planning, organizing, decision making, leadership, control. Students will gain knowledge of human resources management, time management and ethical approach in management.
- Learning outcomes
- The student can do basic managerial activities - planning, organizing, decision making, management, control. The student has knowledge of human resources management, time management and ethical approach in management.
- Syllabus
- 1. Introduction to transport marketing 2 Marketing of services and transport, market of transport services 3. Marketing environment, specifics of marketing environment 4. Marketing management in transport, marketing plan of transport company 5. Marketing information system and marketing research in transport 6. Buying behavior of customers in relation to transport services 7. Marketing mix of transport services 8. Product and its specifics in transport 9. Price and its specifics in transport 10. Marketing communication and communication mix 11. Distribution and marketing logistics 12. Extended marketing mix in transport 13. New trends in marketing of transport companies
- Literature
- required literature
- KOTLER, P. a L. L. KELLER, 2013. Marketing management. 14. Vydání. Praha: Grada Publishing, a.s., 814 s. ISBN 978-80-247-4150-5.
- KARLÍČEK, M. a kol., 2013. Základy marketingu. 1. Vydání. Praha: Grada Publishing, a.s., 255 s. ISBN 978-80-247-4208-3.
- recommended literature
- NAGYOVÁ, J., 1998. Marketing v dopravě II. Univerzita Pardubice. ISBN 80-7194-127-1.
- KOTLER, P. a G. ARMSTRONG, 2014. Principles of marketing. 15th ed., global ed. Boston: Pearson. ISBN 9780273786993.
- SLABÁ, M., 2012. Marketing: studijní opora pro kombinované studium: bakalářský studijní program. 1. Vydání. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, CD-ROM. ISBN 978-80-7468-013-7.
- KOZEL, R., L. MYNÁŘOVÁ a H. SVOBODOVÁ, 2011. Moderní metody a techniky marketingového výzkumu. 1. Vydání. Praha: Grada, 304 s. ISBN 978-80-247-3527-6.
- KARLÍČEK, M. a P. KRÁL, 2011. Marketingová komunikace: jak komunikovat na našem trhu. 1. Vydání. Praha: Grada, 213 s. ISBN 978-80- 247-3541-2.
- ŘEZNÍČEK, B. a P. ŠARADÍN, 2001. Marketing v dopravě. Praha: Grada Publishing. ISBN 80-247-0051-4.
- Forms of Teaching
- Lecture
Tutorial
Consultation - Teaching Methods
- Frontal Teaching
Group Teaching - Cooperation
Brainstorming
Critical Thinking
Individual Work– Individual or Individualized Activity
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Lectures 13 Preparation for Seminars, Exercises, Tutorial 31 Elaboration and defense of semester work + presentation 39 39 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 8 Total: 78 78 - Assessment Methods and Assesment Rate
- Seminary Work 100 %
- Exam conditions
- First TestSeminar Work: maximum 30% (0-30 points). Final Test: maximum 70% (0-70 points). Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
- Language of instruction
- Czech
- Teacher's information
- Attendance in lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subjet in a semester.
- Enrolment Statistics (winter 2021, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2021/MKD