Course Information

OBP_2 Business Venture II

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Petra Martíšková, Ph.D. (seminar tutor)
Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/CCV: Sun 9. 4. 8:00–14:35 A1, Sun 21. 5. 8:00–13:50 A1, R. Švec

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/P01: Tue 18:10–19:40 B1
OBP_2/S01: Tue 16:30–18:00 A4

Prerequisites

MAX_KOMBINOVANYCH(14) && MAX_PREZENCNICH(15)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 29 student(s).
Current registration and enrolment status: enrolled: 0/29, only registered: 0/29

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Kučera (seminar tutor)
Ing. Petra Martíšková, Ph.D. (seminar tutor)
Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/A1: Sat 9. 4. 8:00–9:30 B3, 9:40–11:10 B3, 11:25–12:55 B3, Sat 21. 5. 8:00–9:30 B3, 9:40–11:10 B3
OBP_2/CAP_prez: Tue 14:50–16:20 A7, K. Tišlerová
OBP_2/CAP_prez_P01: Tue 11:25–12:55 B3, R. Švec

Prerequisites

FORMA(K)
The prerequisite is a knowledge of the subject OBP_1, Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. International Trade.
• 2. Foreign trade policy.
• 3. Economic integration, EU - internal and external trade.
• 4. External trade relations of the Czech Republic.
• 5. Basic operations and trading techniques on the foreign markets.
• 6. Contract in international trade.
• 7. Logistics in international and domestic trade.
• 8. Marketing in trade and services.
• 9. The specifics of international marketing.
• 10. Risk management in trade business.
• 11. Influence of Informatics on business management.
• 12. Organization of business units.
• 13. Strategic management of business firms.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Petra Martíšková, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/CAP_prez: Mon 9. 11. 8:00–9:30 D516, 9:40–11:10 D516, 12:10–13:50 D516, 13:50–14:35 D516, Thu 19. 11. 8:00–9:30 E2, 12:10–13:50 E2, 13:50–16:20 E2, Mon 14. 12. 8:00–9:30 D516, 9:40–11:10 D516, 12:10–13:50 D516, P. Martíšková, výuka v rámci CCV

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject OBP_1, Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. International Trade.
• 2. Foreign trade policy.
• 3. Economic integration, EU - internal and external trade.
• 4. External trade relations of the Czech Republic.
• 5. Basic operations and trading techniques on the foreign markets.
• 6. Contract in international trade.
• 7. Logistics in international and domestic trade.
• 8. Marketing in trade and services.
• 9. The specifics of international marketing.
• 10. Risk management in trade business.
• 11. Influence of Informatics on business management.
• 12. Organization of business units.
• 13. Strategic management of business firms.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/P01_CAP: Wed 11:25–12:55 B2, L. Kučera, CCV
OBP_2/S01: Wed 13:05–14:35 B2, R. Švec, CCV

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject OBP_1, Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. International Trade.
• 2. Foreign trade policy.
• 3. Economic integration, EU - internal and external trade.
• 4. External trade relations of the Czech Republic.
• 5. Basic operations and trading techniques on the foreign markets.
• 6. Contract in international trade.
• 7. Logistics in international and domestic trade.
• 8. Marketing in trade and services.
• 9. The specifics of international marketing.
• 10. Risk management in trade business.
• 11. Influence of Informatics on business management.
• 12. Organization of business units.
• 13. Strategic management of business firms.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Kučera (lecturer)
Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/E1: Sat 18. 10. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:55 B1, Sat 8. 11. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:10 B1, Sat 13. 12. 8:00–9:30 B1, 9:40–11:10 B1, L. Kučera
OBP_2/P01: Tue 8:00–9:30 B1, V. Mulačová
OBP_2/S01: Tue 11:25–12:55 E5, V. Mulačová

Prerequisites

MAX_KOMBINOVANYCH(10) && MAX_PREZENCNICH(6)
The prerequisite is a knowledge of the subject OBP_1, Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 16 student(s).
Current registration and enrolment status: enrolled: 0/16, only registered: 0/16

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• Topics of lectures:
• 1. International Trade.
• 2. Foreign trade policy.
• 3. Economic integration, EU - internal and external trade.
• 4. External trade relations of the Czech Republic.
• 5. Basic operations and trading techniques on the foreign markets.
• 6. Contract in international trade.
• 7. Logistics in international and domestic trade.
• 8. Marketing in trade and services.
• 9. The specifics of international marketing.
• 10. Risk management in trade business.
• 11. Influence of Informatics on business management.
• 12. Organization of business units.
• 13. Strategic management of business firms.
• Topics of seminars:
• 1. The importance of foreign trade, Specifics of the EU markets, International organizations in retail
• 2. Payment instruments used in foreign trade, Foreign exchange rates
• 3. NCOTERMS 2010, Costs calcualations in foreign trade.
• 4. Analysis of the current foreign trade policy, Export strategy
• 5. Export calculations.
• 6. Import calculations.
• 7. Mid-term test.
• 8. The work on assigned projects in teams and individually planned in consultation with the tutor.
• 9. The work on assigned projects in teams and individually planned in consultation with the tutor.
• 10. The work on assigned projects in teams and individually planned in consultation with the tutor.
• 11. The work on assigned projects in teams and individually planned in consultation with the tutor.
• 12. Presentation of projects.
• 13. Presentation of projects.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	12	12
Preparation for the Mid-term Test	10	10
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Test – mid-term 20 %
Project – group 10 %

Exam conditions

Grading of the course:

First Test: maximum 20% (0-20 points)

Team project: maximum 10% (0-10 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Kučera (seminar tutor)

Guaranteed by

Ing. Lukáš Kučera
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/CAP: Sat 26. 4. 8:00–11:10 A7, Sat 10. 5. 8:00–11:10 A7, Sat 17. 5. 8:00–10:35 A7, Sun 18. 5. 8:00–11:10 A7, L. Kučera, výuka ve zkráceném kurzu v rámci CŽV

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject OBP_1, Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. International Trade.
• 2. Foreign trade policy.
• 3. Economic integration, EU - internal and external trade.
• 4. External trade relations of the Czech Republic.
• 5. Basic operations and trading techniques on the foreign markets.
• 6. Contract in international trade.
• 7. Logistics in international and domestic trade.
• 8. Marketing in trade and services.
• 9. The specifics of international marketing.
• 10. Risk management in trade business.
• 11. Influence of Informatics on business management.
• 12. Organization of business units.
• 13. Strategic management of business firms.
• Topics of seminars:
• 1. Work at the seminar, importance of foreign trade, exchange rates
• 2. The financial specifics of the IT. Incoterms 2010.
• 3. Calculation of costs in foreign trade.
• 4. Export calculations.
• 5. Import calculations.
• 6. Mid-term test.
• 7. Analysis of the current Czech foreign trade policy.
• 8. EU market.
• 9. Marketing in trade business, brands
• 10. Risk management.
• 11. E-business.
• 12. Analysis of management and organizational structures of business units.
• 13. The current trends, the globalization of trade.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26	89
Preparation for the Final Test	56	56
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Test – mid-term 30 %

Exam conditions

Grading of the course:

First Test: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Lukáš Kučera
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/L2: Sat 5. 10. 15:15–16:45 E1, 16:50–18:20 E1, 18:25–19:55 E1, Sun 3. 11. 16:50–18:20 E1, 18:25–19:10 E1, Sat 23. 11. 8:00–9:30 E1, 9:40–11:10 E1, Sat 14. 12. 15:15–16:45 E1, V. Mulačová
OBP_2/P01: Thu 9:55–11:25 B1, V. Mulačová
OBP_2/S01: Mon 8:15–9:45 B4, V. Mulačová
OBP_2/S02: Fri 9:55–11:25 D515, V. Mulačová
OBP_2/S03: Fri 11:35–13:05 D515, V. Mulačová

Prerequisites

The prerequisite is a knowledge of the subject OBP_1, Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. International Trade.
• 2. Foreign trade policy.
• 3. Economic integration, EU - internal and external trade.
• 4. External trade relations of the Czech Republic.
• 5. Basic operations and trading techniques on the foreign markets.
• 6. Contract in international trade.
• 7. Logistics in international and domestic trade.
• 8. Marketing in trade and services.
• 9. The specifics of international marketing.
• 10. Risk management in trade business.
• 11. Influence of Informatics on business management.
• 12. Organization of business units.
• 13. Strategic management of business firms.
• Topics of seminars:
• 1. Work at the seminar, importance of foreign trade, exchange rates
• 2. The financial specifics of the IT. Incoterms 2010.
• 3. Calculation of costs in foreign trade.
• 4. Export calculations.
• 5. Import calculations.
• 6. Mid-term test.
• 7. Analysis of the current Czech foreign trade policy.
• 8. EU market.
• 9. Marketing in trade business, brands
• 10. Risk management.
• 11. E-business.
• 12. Analysis of management and organizational structures of business units.
• 13. The current trends, the globalization of trade.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	56	56
tutorial		15
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Test – mid-term 30 %

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject OBP_1, Business Studies I and PRO_2 Trade Business.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Strategic management of business firms.
• 2. Analysis of management and organizational structures of business units.
• 3.Risk management in business.
• 4. The financial specifics of the IP.
• 5. Incoterms and use in international trade.
• 6. Calculation of costs in foreign trade.
• 7. Import calculations.
• 8. Export calculations.
• 9. Design of the project.
• 10. Risk management in business.
• 11. Presentation of teamwork.
• 12.Presentation of teamwork.
• 13. The current trends, the globalization of trade.
• Topics of seminars:
• 1. Work at the seminar, creation of teams, entering project theme.
• 2. Analysis of management and organizational structures of business units.
• 3. Financing business.
• 4. Processing Project - Part 1
• 5. Financial specifics ZO.
• 6. Incoterms and use in international trade.
• 7. Import calculations.
• 8. Export calculations.
• 9. Processing Project - Part 2
• 10. Managing risk in business.
• 11. The role of financial institutions in risk management.
• 12. Presentation teamwork.
• 13. Presentation teamwork.
• 14. Recent trends.

Literature

required literature
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
• o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Kučera (seminar tutor)
Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/K1: Tue 9. 10. 13:10–14:40 B3, 14:45–16:15 B3, Tue 23. 10. 12:21–13:05 B3, 13:10–14:40 B3, 14:45–16:15 B3, 16:20–17:50 B3, Tue 4. 12. 11:35–13:05 B3, 13:10–14:40 B3, L. Kučera, Kombinovaná forma
OBP_2/K2: Sat 6. 10. 13:40–15:10 B1, 15:15–16:45 B1, 16:50–18:20 B1, 18:25–19:55 B1, Sat 10. 11. 13:40–15:10 B1, 15:15–16:45 B1, 16:50–18:20 B1, 18:25–19:10 B1, V. Mulačová, Kombinovaná forma
OBP_2/P01: Tue 9:55–11:25 B2, V. Mulačová
OBP_2/S01: Tue 11:35–13:05 A2, V. Mulačová

Prerequisites

The prerequisite is a knowledge of the subject OBP_1, Business Studies I and PRO_2 Trade Business.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Strategic management of business firms.
• 2. Analysis of management and organizational structures of business units.
• 3.Risk management in business.
• 4. The financial specifics of the IP.
• 5. Incoterms and use in international trade.
• 6. Calculation of costs in foreign trade.
• 7. Import calculations.
• 8. Export calculations.
• 9. Design of the project.
• 10. Risk management in business.
• 11. Presentation of teamwork.
• 12.Presentation of teamwork.
• 13. The current trends, the globalization of trade.
• Topics of seminars:
• 1. Work at the seminar, creation of teams, entering project theme.
• 2. Analysis of management and organizational structures of business units.
• 3. Financing business.
• 4. Processing Project - Part 1
• 5. Financial specifics ZO.
• 6. Incoterms and use in international trade.
• 7. Import calculations.
• 8. Export calculations.
• 9. Processing Project - Part 2
• 10. Managing risk in business.
• 11. The role of financial institutions in risk management.
• 12. Presentation teamwork.
• 13. Presentation teamwork.
• 14. Recent trends.

Literature

required literature
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
• o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Kučera (seminar tutor)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/K0: Sun 4. 3. 12:00–13:30 A4, 13:40–15:10 A4, 15:15–16:45 A4, Sat 19. 5. 16:50–18:20 A4, 18:25–19:10 A4, Sun 20. 5. 8:00–9:30 A4, 9:40–11:10 A4, 12:00–13:30 A4, L. Kučera, Kombinovaná forma

Prerequisites

FORMA(K)
The prerequisite is a successful passing of the subject OBP_1, Business Studies I and PRO_2 Business.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Strategic management of business firms.
• 2. Analysis of management and organizational structures of business units.
• 3.Risk management in business.
• 4. The financial specifics of the IP.
• 5. Incoterms and use in international trade.
• 6. Calculation of costs in foreign trade.
• 7. Import calculations.
• 8. Export calculations.
• 9. Design of the project.
• 10. Risk management in business.
• 11. Presentation of teamwork.
• 12.Presentation of teamwork.
• 13. The current trends, the globalization of trade.
• Topics of seminars:
• 1. Work at the seminar, creation of teams, entering project theme.
• 2. Analysis of management and organizational structures of business units.
• 3. Financing business.
• 4. Processing Project - Part 1
• 5. Financial specifics ZO.
• 6. Incoterms and use in international trade.
• 7. Import calculations.
• 8. Export calculations.
• 9. Processing Project - Part 2
• 10. Managing risk in business.
• 11. The role of financial institutions in risk management.
• 12. Presentation teamwork.
• 13. Presentation teamwork.
• 14. Recent trends.

Literature

required literature
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
• o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/P01: Wed 11:35–13:05 B1, V. Mulačová
OBP_2/S01: Mon 8:15–9:45 B2, V. Mulačová
OBP_2/S03: Wed 9:55–11:25 D415, V. Mulačová
OBP_2/S04: Wed 13:10–14:40 B5, V. Mulačová

Prerequisites (in Czech)

( PRO_2 Project II Trade )&& FORMA(P)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade , the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in this field . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation of the information

Syllabus

• Topics of lectures: 1. Strategic management of business firms 2. Analysis of management and organizational structures of business units. 3.Risk management in business 4. The financial specifics of the IP. 5. Incoterms and use in international trade 6. Calculation of costs in foreign trade. 7. Import calculations. 8. Export calculations. 9. Design of the project. 10. Risk management in business . 11. Presentation of teamwork. 12.Presentation of teamwork. 13. The current trends, the globalization of trade Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends

Literature

required literature
• o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further Comments

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Ludmila Opekarová, Ph.D. (assistant)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites (in Czech)

PRO_2 Project II Trade

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade , the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in this field . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation of the information

Syllabus

• Topics of lectures: 1. Strategic management of business firms 2. Analysis of management and organizational structures of business units. 3.Risk management in business 4. The financial specifics of the IP. 5. Incoterms and use in international trade 6. Calculation of costs in foreign trade. 7. Import calculations. 8. Export calculations. 9. Design of the project. 10. Risk management in business . 11. Presentation of teamwork. 12.Presentation of teamwork. 13. The current trends, the globalization of trade Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends

Literature

required literature
• o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN

recommended literature
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2

not specified
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further Comments

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (lecturer)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable

Wed 12:00–13:30 B4, Wed 13:35–15:05 B4

Prerequisites (in Czech)

PRO_2 Project II Trade

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade , the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in this field . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation of the information

Syllabus

• Topics of lectures: 1. Strategic management of business firms 2. Analysis of management and organizational structures of business units. 3.Risk management in business 4. The financial specifics of the IP. 5. Incoterms and use in international trade 6. Calculation of costs in foreign trade. 7. Import calculations. 8. Export calculations. 9. Design of the project. 10. Risk management in business . 11. Presentation of teamwork. 12.Presentation of teamwork. 13. The current trends, the globalization of trade Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends

Literature

required literature
• o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN

recommended literature
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s

not specified
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further Comments

The course is taught each semester.

OBP_2 Business Venture II

Extent and Intensity

2/2. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (lecturer)
Ing. Martin Maršík, Ph.D. (seminar tutor)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_2/01: Wed 11:25–12:55 E7, V. Mulačová
OBP_2/02: Wed 13:15–14:45 A4, V. Mulačová
OBP_2/03: Wed 14:50–16:20 A1, M. Maršík
OBP_2/04: Wed 9:35–11:05 A1, V. Mulačová

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 90 student(s).
Current registration and enrolment status: enrolled: 0/90, only registered: 0/90

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

Students will acquire knowledge of   strategic management of business firms and   nature, significance, instruments and transactions in international trade  ,   the nature and importance of marketing for commercial activities, including clarification of the nature of business risks in the field  . The course extends students' knowledge and skills in information retrieval, processing and electronic presentation.

Syllabus

• Topics of lectures: 1. Strategic management of business firms 2. Organization of business names   3. International trade, the essence of the importance 4. International trade and national economy 5. Financing international trade 6. Objectives and instruments of international trade 7. Basic operations and technology trading on foreign markets 8. Purchase contract in international trade   9. Logistics in international trade 10.   Risks in business and management 11. Principles of operation of the single EU market 12. Marketing v ~ trade and services, specific international marketing 13. Influence of informatics for the management of business firm 14. Globalization trends in international trade   Topics of seminars: 1. Work at the seminar, creation of teams, entering project theme 2. Analysis of management and organizational structures of business units 3. Financing business 4. Processing Project - Part 1 5. Financial specifics ZO 6. Incoterms and use in international trade   7. Import calculations 8. Export calculations 9. Processing Project - Part 2 10. Managing risk in business   11. The role of financial institutions in risk management 12. Presentation teamwork 13. Presentation teamwork 14. Recent trends

Literature

required literature
• o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
• o MULAČ, P., VÁCHAL, J. Obchodní podnikání III. České Budějovice : VŠTE, 2008. 73 s. ISBN 80-903888-4-0.

recommended literature
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2

not specified
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further Comments

The course is taught each semester.

OBP_2 Business Ventures II

Extent and Intensity

0/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Petr Mulač, Ph.D. (lecturer)
Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Institute of Technology and Business in České Budějovice

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives supported by learning outcomes (in Czech)

požadovaná účast na cvičeních: tolerovaná neúčast 4 cvičení Podmínky zápočtu: Zpracování a obhajoba projektu. Cíl a zaměření předmětu: Předmět prohlubuje a rozšiřuje znalosti obchodního podnikání. Cílem předmětu je osvojení základních principů a získání vědomostí o řízení obchodních firem, rozvoj ekonomického myšlení v aplikaci na problematiku obchodních operací. Anotace předmětu: Student získá znalosti o podstatě, významu, nástrojích a operacích v mezinárodním obchodě, o podstatě a významu marketingu pro obchodní činnost včetně objasnění podstaty podnikatelských rizik v této oblasti. Předmět rozšiřuje znalosti a dovednosti studentů při vyhledávání informací, jejich zpracování a elektronické prezentaci. Přednášky + semináře: " Mezinárodní obchod, podstata význam " Cíle a nástroje mezinárodního obchodu " Základní operace a techniky obchodování na zahraničních trzích " Evropská integrace " Globalizační trendy v mezinárodním obchodě " Marketing v obchodu a službách " Mezinárodní marketing, specifika, výběr trhů " Marketingová komunikace " Klasifikace rizik v obchodní činnosti, pojištění proti rizikům " Vybrané druhy rizik a jejich řízení " Řešení případových studií z ČR i zemí EU " Projekt Povinná literatura: MULAČ, P., VÁCHAL, J. Obchodní podnikání III. Učební texty. České Budějovice : VŠTE, 2008. ISBN 978-80-903888-6-4. PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	22	22
Preparation for Lectures	26
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		89
preparation for the exam	30	30
tutorial		15
project elaboration	26	26
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Presentation 5 %
Project – group 25 %

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.
The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in winter 2022

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in winter 2021

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in summer 2021

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in winter 2020

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in summer 2020

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in winter 2019

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in summer 2019

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in winter 2018

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

OBP_2 Business Venture II

The course is not taught in summer 2018

Extent and Intensity

2/2/0. 7 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Studies I

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 10 fields of study the course is directly associated with, display

Course objectives supported by learning outcomes

Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.

Syllabus

• 1. Marketing in trade and services.
• 2. The current role of brands in the retail sector.
• 3. Influence of Informatics on business management.
• 4. Organization of business units. and strategic management of business firms.
• 5. Risk management in trade business.
• 6. International Trade.
• 7. Foreign trade policy.
• 8. Economic integration, EU - internal and external trade.
• 9. External trade relations of the Czech Republic.
• 10. Basic operations and trading techniques on the foreign markets.
• 11. Logistics in international and domestic trade.
• 12. Contract in international trade
• 13. The specifics of international marketing.

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info

recommended literature
• SVATOŠ, M. Zahraniční obchod. Praha: Grada Publishing, 2009, 368 pp. ISBN 978-80-247-2708-0. info
• o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
• o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
• o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
• o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Work on the team project and its presentation	22	22
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	7	45
Preparation for the Final Test	22	22
The research in the area of business venture	78	78
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	14	15
Total:	182	182

Assessment Methods and Assesment Rate

Exam – written 70 %
Presentation 10 %
Project – group 20 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught each semester.
The course is taught: every week.

• Enrolment Statistics (recent)