Information and communication technologies:
7. Media education as a defense against the negative effects of media communications.
Methodological Concept for Effectively Supporting Key Competencies Using the Foreign Language
ATCZ62 - CLIL as a Learning Strategy at the College

●Media Education
●The relationship between media education and media literacy is simply a relationship between the
means and the goal.
●Media education is thus defined by means of media literacy as education for orientation in mass
media, their use and at the same time their critical assessment as a deliberate educational
influence on achievement of a certain degree of media literacy, or simply as education for life
with the media.
●Media education was gradually formed, and its roots are sometimes laid at Comenius, sometimes up
to ancient Greece, but the real development came after the Second World War.
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●Reasons for Media Education
Ø Lots of information, knowledge, opinions;
Ø  The changing conditions of human life;
Ø  Development of media literacy as part of general education;
Ø  Media literacy = a set of competencies that help the user to search, analyze and evaluate
information and pass on it;
Ø  The content and the way of implementation are different → education system
ØConceptual questions:
●                                         What should be the content of media education?
●                        What is the mission of media education?
●                                         What is the way of realizing the media?
●                                          Education?
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Concept of media education
● Two basic components:
üKnowledge - typical of Canada and Scandinavia - is based on a critical branch of media theories,
the Frankfurt School, and British cultural studies.
üSkill - typical of the US, assumes that pupils acquire the necessary knowledge and skills by
trying out how the media work.
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●Negative effects of media communications
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●Radio
●I believe that the role of radio as a means of influencing the views and the value system of
children and youth is at present the smallest of all information technologies.
●Most young people use radio only as a sound background.
●The only thing that can affect the listener is the need for advertisements that are often subject
to a sneaky melody and the memory of the listener, and some slogans are constantly remembered.
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●Negative effects of media communications
●TV
ØOne of the most important media on the child's psyche is television.
ØWhen a child watches 24 McLUHAN TV, Herbert for a bad action movie, he considers everything that
happens to him and of course he also wants to try without the consequences
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●DVD player
ØChildren spend their time looking at dvd discs instead of going out with friends, but this hobby
can also lead to copying DVDs that are illegal from the point of view of copyright.
ØChildren watching a movie at DVD do not develop their rhetorical skills, they do not use fantasy.
ØWhich can lead to small vocabulary, poor speech and obesity.
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Negative effects of media communications
●Mobile phone
●With a mobile phone, there is a danger that school students will use their phone for cheating.
●It leads to inattention at class, to a lack of concentration.
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●                           Often used to play games, to write sms while teaching.

An example of negative effects
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Ø Everyday communication takes place via e-mail
Ø  We manage e-banking with e-banking
Ø  We read news mostly on the Internet
Ø  The influence of the media on the individual's psyche - especially on children and youth
Ø  Social networks - children
●The most effective way to alleviate the negative effects is the family
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