Information and communication technologies:
6. Media communication. Social communication: verbal, nonverbal communication.
Methodological Concept for Effectively Supporting Key Competencies Using the Foreign Language
ATCZ62 - CLIL as a Learning Strategy at the College

●Media Education
●The relationship between media education and media literacy is simply a relationship between the
means and the goal.
●Media education is thus defined by means of media literacy as education for orientation in the
mass media, their use and at the same time their critical evaluation as intentional educational
influence on achievement of a certain level of media literacy, or simply as education for life with
the media
●Media education was gradually formed, and its roots are sometimes laid at Comenius, sometimes up
to ancient Greece, but the real development came after the Second World War.
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●MEDIA COMMUNICATIONS
Ø  Great power, creates its reality;
Ø  Used to increase the range or self-presentation;
Ø  It is good to maintain a positive relationship with the media;
Ø  Neighboring sectors - public realitons and media realitons.
●TYPES OF COMMUNICATION MEDIA
•Primary - "character sets and rules for their use (native language)"
•Secondary - means of recording and transmission of messages (pictures, fonts, print, transmission
and broadcast technology, computer communication networks).
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Communication
•The word communication comes from the Latin communicare, which means "to share something together,
to do something in common.
●. Communication is a basic condition for the existence of every social relationship. It is also a
means of socially integrating the individual into the human community. For a perfect interaction
with the environment, it is essential to learn to listen to the inner impulse - to consciously
observe your thoughts, to cultivate a constant inner conversation, to monitor feelings and to learn
to understand them.
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●Communication - by number of participants
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•Intrapersonal communication takes place within an individual and takes the form of an inner
dialogue. It is a "self-talk", a self-reflection of one's own behavior and communication with the
outside.
•Interpersonal communication takes place between two or more people between whom there is a
relationship. A specific type of interpersonal communication is group communication.
•Mass communication is characterized by a one-way flow of information from one and more
communicators (resources) to many communicators (recipients). This is communication through media,
such as radio, television, the press, and the Internet. There is no direct feedback in mass
communication, so it is important to critically evaluate the information received.
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●Communication features
●Vybíral (2009) defines five basic communication functions:
●inform
●brief
●convince
●Negotiate
●entertain
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Types of communication
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communication
As the other really understood
What was to be communicated
Chat
Phone
Sms
e-mail
social networks
discussion
Blog
Direct
Indirect
Online - communication - offline
Verbal - interpersonal, group
Nonverbal - kinetics, proxemics, many others

Social communication
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●Is a condition and prerequisite for the existence of any human community.
●Communication factors:
●Source of communication - communicator,
●Determination of communication / recipient /
●- communicant,
●  Communication / communiqué /,
●Communication space - channel.
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