Information and communication technologies:
12. Multimedia in the mirror of time.
Philosophy of the media.
Methodological Concept for Effectively Supporting Key Competencies Using the Foreign Language
ATCZ62 - CLIL as a Learning Strategy at the College

●What are the media?
üDAILY PRESS,
üMAGAZINES,
üFILMS,
üRADIO AND TELEVISION BROADCASTING,
üINTERNET (news, tutorials, entertainment portals, social networking, blogs, vlogs, spoken word,
movies, music ...).
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These means of communication have in common that they are available to a potentially large number
of users at regular intervals (diaries, magazines, radio and television) or almost constantly on
demand (Internet portals, mobile operators and the due to Internet increasingly Television and
radio).

●The power of the media
● TARGETED INFLUENCE OF PUBLIC DEFINITION
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Ø  Manipulation
Ø Deliberate selection of messages and their shortening
Ø Messaging and evaluating comments
Ø Exaggeration (Positive Message sounds more positive, Negative more negative).
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Ø  The force of editing (only a part of the sentence is left), image manipulation (the order of
images can be confused with cause and effect).
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Ø  Speech rendering
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Media features
●INFORMATION FUNCTIONS
●Especially journalism, where news, commentaries and reports are used.
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●ENTERTAIMENT FUNCTION
●It brings music, art, sports transmissions, but also today's phenomena - TV series, reality show,
cooking, ....
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●COMMERCIAL FUNCTIONS
●Provides media with funding for broadcasting and guarantees profit
●It is realized mainly by advertising, but also by teleshopping and sponsorship.
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●EDUCATION, EDUCATION
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ØPOLITICKÉ, SOCIÁLNÍ PŮSOBENÍ
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Sometimes there is a merging of individual functions

●1900-1925
●A journalistic industry emerged,
●1 field reports and photo reports.
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●1918 - Czechoslovak Press Office "ČTK" founded
●Political diaries.
●Independent diaries.
●Tabloits.
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Restriction or freedom of the press
Even though the system of the First Republic is today a model for many of democratic establishment,
the functioning of the periodical press has been much more limited at this time than today.
The Press Act determined what must be stated in the titles of each periodical form, and it also
established
INSTITUTE OF THE RESPONSIBLE EDITOR
Who has been criminally liable for any violation of the letter against the laws in force

Role of radio - entertainment, news
●In 1925, news began to play a new and more active role on the radio, not just reporting messages,
but trying to bring events closer.
•First attempts at reporting.
•The first sports report.
●RADIO AND EDUCATION
●Gradually, radio courses for foreign languages, such as French, were included in the program
offer.
•Lectures,
•Interviews,
•Discussions,
•The bands,
•Radio games,
•Professional broadcasting.
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In May 1924 an article was published in the National Letters, in which editor J.D. Richard (Richard
Durdil) who first proposed using the word „wireless" instead of the word "radio" ... The station of
the received message or the music actually tells all of us and therefore is certainly entitled to
propose a title Wireless

1930 - 1960
●TV
●A pioneer in our country was Jaroslav Šafránek (associate professor of experimental physics at
Charles University in Prague) in the 1930s.
●In 1935 he completed the first television reception apparatus in Czechoslovakia.
●Great interest in television was shown by Czechoslovak radio amateurs.
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●THE FORCE OF INTERVIEW CONTINUES
●1939 - Radio broadcasting to the Protectorate (all employees of Jewish origin have to leave).
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The transmitter only served to investigate the propagation of very short waves. However, Czech TV
broadcasting could not develop in the occupation. It did not recover until 1945
In March 1939, Czechoslovakia was occupied by Nazi Germany. Actor Zdeněk Štěpánek read the news
about this event via ČTK radio news.

Film and war propaganda
●A series of movies were depicted
●Territorial expansion of
●Third empire
>
In 1942 home news is completely subordinate to the protectorate power of the Nazi press union
headed by Wolfgang Wolfram von Wolmar.
These films had no significant artistic value and served primarily to promote war. Images that
could have attracted great attention were sharply criticized, censored or banned.

Media and Communism
●In 1948 CTK was under Communist dictatorship.
●The instrument of political propaganda of the ruling party;
●Strong censorship;
●Nationalization of radio.
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●Two types of news:
●  for public,
●  Non-public.
●(For high party and state officials)
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●Agentura je formálně podřízena vládě,
●fakticky ji ale řídí ústřední výbor Komunistické strany
●Československa.
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Years of the 50th - Sharpened Ideological War
●For the next 40 years the media started to serve in Czechoslovakia
● to "People and the Communist Party",
●1952 - Establishment of the Main Press Office Administration,
●1952 - Czechoslovak Radio began to cancel the broadcasts of Free Europe (broadcasting started in
1950).
●   Ideology versus reality
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1960 - 1990
●The media before the occupation
●Radio
●Natural civil speech, criticism, openness,
●Reception of world radio stations - extension of supply, but weakening of control by the state.
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●TV
●Only one program,
●A huge increase of concessionaires,
●"Cukrák" - completing the construction of the base network of transmitters.
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1967 - Prague Spring
1968 - Invasion of the Warsaw Pact troops
1969 - Jan Palach - personnel cleansing on television and radio
1969 - Transfer of World Cup in Czechoslovakia - Soviet Union
1966 - Zdeněk Svěrák broadcasts from the "fictive Vinárna at spider" - here was born the character
of Jára Cimrman

1968 Occupation - Time of Normalization
●RADIO
●Jammers of foreign stations (Free Europe, Voice of America),
●TV
●Transmitter for second program, 1973 - first color broadcast,
●Personal cleansing,
●Renewing censorship,
●Ideological concept,
●Attacks on dissent representatives.
●PRINTING
●Illegal publishing of newspapers and magazines.
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80s and others
Ø1986 - Chernobyl,
Ø1989 - The Velvet Revolution,
ØA big change is the development of personal computers →
Ø1981 - 4th generation computers.
Ø1990-2017
ØEarly 1990s - media transformation,
ØEnd of censorship - the media are heading into personal property,
ØThe media are an institution of freedom of expression, a forum for discussions on matters of
public interest and private business.
Ø1991 - Introduced 1st Web Browser - WorldWideWeb at CERN
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