Blended Intensive Program
Winter Term 2021/22
Analysis of Real Companies
in the Tourism Environment
Blended Intensive Program (BIP)
About
Students from partner universities and from Kaiserslautern University of Applied Sciences take part in two
different forms of teaching: They first meet in online sessions and finally in person for a block course in
Oberjoch. They combine theory and practice by applying their knowledge in a business simulation. In the
course, they manage different aspects of a company in the simulation game “TOPSIM - General
Management” and analyze various real companies who are active in the Tourism Environment.
Target Group
The Blended Intensive Course aims primarily at Bachelor students in their 2nd and 3rd academic year. The
simulation focuses on the area of business administration and management. This includes economics,
marketing, controlling, human resources, etc. With the help of the simulation, students can experience the
effects of management decisions first hand.
Online-Sessions in November
Once a week | 90 minutes each
Session Week Subject
Online 1 Week 45 - Program Presentation
- Get to know teach other
- Intro Simulation
- Team building
- Task: P1
Online 2 Week 46 - Feed Back P1
- Break out: Start P2
- Task: Finish P2 + Prepare Strategy Presentation
Online 3 Week 47 - Feed Back P2
- Break out: Give Strategy Presentation + Start P3
- Task: Finish P3
Online 4 Week 48 - Feed Back P3
- Introduction: Real Company Analysis Presentation
- Assignments of Real Companies to teams
- Task: Analyze your Real Company
- Travel Information
Block Week in December
In-Person | Oberjoch
Day Hours Subject
Sunday
05.12.2021
12.00 Meet at Frankfurt Airport
Bus Transfer → Oberjoch
Check In Hostel
Monday
06.12.2021
9.00–10.30
11.00-12.30
13.00-17.00
17.00-18.30
Business Simulation P4
Preparation Shareholder‘s meeting
Free time
Shareholder‘s meeting
Tuesday
07.12.2021
09.00-10.30
11.00-12.30
13.00-15.00
15.00-18.30
Real Company Analysis, Task: Analyze your Company
Task: Prepare your Company Presentation (30 minutes)
Free time
Excursion
Wednesday
08.12.2021
09.00-10.30
11.00-12.30
13.00-15.00
15.00-16.30
16.30-18.30
Thor, Jungfrau Holding
Booking.com, AirBNB
Free time
Company Visit: Oberjoch Cableways
CEO Oberjoch Cableways + Tourism Director Bad Hind.
Thursday
09.12.2021
09.00-10.30
11.00-12.30
13.00-17.00
17.00-18.30
Accor, Marriott
Task: Prepare Final Presentation (10 minutes)
Free time
Owner Prinz-Luitpold-Bad Hotel
Friday
10.12.2021
09.00-10.30
10.30-11.00
11.00
17.00
Final Presentations
Wrap up and Closing
Bus Transfer -> Frankfurt Airport
Individual Journey back to home countries
Description of the Management
Game “TOPSIM - General Management”
TOPSIM - General Management is a business management game that establishes a link between business
management theory and business management in practice. The simulation presents a realistic model of a
company and thus provides participants with the opportunity to gain practical experience in a risk-free
environment. It is an interactive teaching and learning system.
The Training Objectives of the Simulation Game
 Recognizing and formulating the general conditions for commercial success
 Experiencing relationships in business management by adopting a holistic approach
 Defining goals and strategies, and realizing them in an environment in which economic and ecological
factors play significant roles
 Deriving insights and decisions from industry figures which can be put into practice
 Coping with complex decision making in uncertain situations
 Developing a sense for the essential and a holistic view on business
 Learning how to define and solve problems
 Practicing effective communication through visualization
Oberjoch in Bavaria
Haus Rheinland-Pfalz
“Haus Rheinland-Pfalz” is located in the middle of the Allgäu Alps, in Oberjoch / Bad Hindelang.
For further information click on the link below:
https://www.haus-rheinland-pfalz.de/
Costs
Hostel: € 237,50 for 5 nights.
Bus, Business Simulation, etc.: Covered by Erasmus funding.
Registration
The deadline for registration is 30/10/2021.
Contact
For more information, please contact:
Prof. Dr. Christian Armbruster
E-Mail: Christian.Armbruster@hs-kl.de