1Prof. Dr. Christian Armbruster
Blended Intensive Program (BIP)
Analysis of Real Companies in
the Tourism Environment
Winter Term 2021/22
2Prof. Dr. Christian Armbruster
Our Team
Prof. Dr. C. Armbruster
- Professor for BA
- at HS Kaiserslautern since 2003
- Christian.Armbruster@hs-kl.de
Tim Colberg, M.A.
- Research Assistant
- PhD Student
- Tim.Colberg@hs-kl.de
3Prof. Dr. Christian Armbruster
• Students from Hochschule Kaiserslautern (UAS)
• Students from our Partner Schools (projected)
- Belgium: UCLL (Leuven)
- Belgium: EPHEC
- Czech Republic: College of Polytechnics Jihlava
- Israel: The Academic College of Tel Aviv Yaffo
- Portugal: IPS - Instituto Politécnico de Setúbal
- The Netherlands: Rotterdam University of Applied Sciences
Students
4Prof. Dr. Christian Armbruster
Business Simulation: Topsim General Management
Components
https://www.topsim.com/en/
5Prof. Dr. Christian Armbruster
Real Companies in the Tourism Environment
- Hotels: Accor, Marriott
- Tourist rail- and cableways: Jungfraubahn Holding
- Travel and accommodation services: Booking.com, AIRBNB
- Camper Manufacturers: Thor (Hymer)
Components
6Prof. Dr. Christian Armbruster
• November: 4 Online-Sessions
- once a week
- 90 minutes each
• 5th – 10th of December: Block Course In-Person in Oberjoch
Timing in 2021
7Prof. Dr. Christian Armbruster
• Online 1 (Week 45)
- Program Presentation
- Get to know teach other
- Intro Simulation
- Team building
- Task: P1
• Online 2 (Week 46)
- Feed Back P1
- Break out: Start P2
- Task: Finish P2 + Prepare Strategy Presentation
Online Sessions in November 2021
8Prof. Dr. Christian Armbruster
• Online 3 (Week 47)
- Feed Back P2
- Break out: Give Strategy Presentation + Start P3
- Task: Finish P3
• Online 4 (Week 48)
- Feed Back P3
- Introduction: Real Company Analysis Presentation
- Assignments of Real Companies to teams
- Task: Analyze your Real Company
- Travel Information
Online Sessions in November 2021
9Prof. Dr. Christian Armbruster
• Sunday, 05/12
- 12.00: Meet at Frankfurt Airport
- Bus Transfer -> Oberjoch
- Check In Hostel
• Monday, 06/12
- 9.00–10.30: Business Simulation P4
- 11.00-12.30: Preparation Shareholder‘s meeting
- 13.00-17.00: Free time
- 17.00-18.30: Shareholder‘s meeting
Block Week in December 2021
10Prof. Dr. Christian Armbruster
• Tuesday, 07/12
- 9.00–10.30: Real Company Analysis, Task: Analyze your Company
- 11.00-12.30: Task: Prepare your Company Presentation (30 minutes)
- 13.00-15.00: Free time
- 15.00-18.30: Excursion
• Wednesday, 08/12
- 9.00–10.30: Thor, Jungfrau Holding
- 11.00-12.30: Booking.com, AirBNB
- 13.00-15.00: Free time
- 15.00-16.30: Company Visit: Oberjoch Cableways
- 16.30-18.30: CEO Oberjoch Cableways + Tourism Director Bad Hind.
Block Week in December 2021
11Prof. Dr. Christian Armbruster
• Thursday, 09/12
- 9.00–10.30: Accor, Marriott
- 11.00-12.30: Task: Prepare Final Presentation (10 minutes)
- 13.00-17.00: Free time
- 17.00-18.30: Owner Prinz-Luitpold-Bad Hotel
• Friday, 10/12
- 9.00–10.30: Final Presentations
- 10.30-11.00: Wrap up and Closing
- 11.00: Bus Transfer -> Frankfurt Airport
- 17.00: Individual Journey back to home countries
Block Week in December 2021
12Prof. Dr. Christian Armbruster
Location
https://www.haus-rheinland-pfalz.de/
13Prof. Dr. Christian Armbruster
Travelling
14Prof. Dr. Christian Armbruster
• 05/12:
- 12.00: Meet at Frankfurt Airport
- Bus Transfer -> Oberjoch
• 06/12-10/12: Block Course (Mo.-Fr.: Presence)
• 10/12:
- 11.00: Bus Transfer -> Frankfurt Airport
- 17.00: Individual Journey back to home countries
Travelling
15Prof. Dr. Christian Armbruster
• Hostel:
- 47,50€ / night (half-board)
- 237,50€ / 5 nights
• Bus, Business Simulation, etc.
covered by Erasmus funding
Costs for participants
16Prof. Dr. Christian Armbruster
• Corona: all participants have to be fully vaccinated or recovered
• Corona risk: if In-Person is not allowed -> Block Week online
• Number of Participants per Partner
• Is this presentation sufficient for your students?
• …
Discussion / Questions
17Prof. Dr. Christian Armbruster
Backup
18Prof. Dr. Christian Armbruster
INTRODUCTION TO COPYFIX INC.
Topsim – General Management
https://www.topsim.com/en/
19Prof. Dr. Christian Armbruster
INTRODUCTION TO COPYFIX INC.
Topsim – General Management
https://www.topsim.com/en/
20Prof. Dr. Christian Armbruster
PURCHASING
INTRODUCTION TO COPYFIX INC.
SALES
In this department,
you have to make
all market-related
decisions.
R & D
Here, you decide
on the product
features of your
copier.
You are planning the
procurement of input
materials required for
production in this
department.
PRODUCTION
Here, you are
planning the
production of
your copier.
You decide how
and where to
deploy your staff.
FINANCE &
ACCOUNTING
In this department,
you take care of
the financial
situation of your
company.
HUMAN RESOURCES
Responsibilites
21Prof. Dr. Christian Armbruster
INTRODUCTION TO COPYFIX INC.
Reports
22Prof. Dr. Christian Armbruster
INTRODUCTION TO COPYFIX INC.
Reports
23Prof. Dr. Christian Armbruster
INTRODUCTION TO COPYFIX INC.
Economic Forecast
24Prof. Dr. Christian Armbruster
INTRODUCTION TO COPYFIX INC.
Decisions
25Prof. Dr. Christian Armbruster
INTRODUCTION TO COPYFIX INC.
Decisions