INTERNATIONAL WEEK 2020
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SUNDAY 29 MARCH – FRIDAY 3 APRIL


Ø26,000 STUDENTS
Ø
Ø140+ NATIONALITIES
Ø
Ø4 CAMPUSSES
Ø
Ø50+ BACHELOR PROGRAMMES (11 IN ENGLISH)
Ø
Ø9 MASTER’S DEGREE PROGRAMMES
Ø
Ø450+ EXCHANGE PARTNERS
Ø
ØSTRATEGIC PARTNERSHIPS IN BRAZIL, CHINA AND EUROPE
Ø
Ø30 RESEARCH GROUPS
Ø
Ø

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Bare facts 2020
Ø 29 March through 3 April (Sun-Fri)
Ø Arrival on Sunday 29 March
Ø For 2nd & 3rd year marketing students with good
    grade average (18 years or older)
Ø Focus: Positioning your brand abroad
Ø 230 euros including:
accommodation,
lunches,
transportation,
cultural activities,
Gala dinner & dance
Ø
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ASSIGNMENT
Distillers of liqueurs & spirits, the oldest in the world
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ASSIGNMENT
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ASSIGNMENT
Task 1:
investigate the local market assigned
 to you and devise a marketing strategy
             Task 2:
create an A4 colour ad for the product
                                Task 3:
   create a…. delicious new cocktail based on
Damrak gin
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Voorbeeld van afbeelding
ASSIGNMENT
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Cocktail workshop included….….

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PROGRAMME (concept)
Sunday 29 March:    afternoon arrival, optional dinner students,
                   complementary dinner for visiting teachers
Monday 30 March:   welcome & introduction,
   visit House of Bols in Amsterdam,
                                 including Cocktail Making Workshop
Tuesday 31 March:   presentations preassignment,
     workshop branding
     scavenger hunt & drinks,
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Wednesday 1 April: work on project,
   International specialties lunch (not just sweets
                                please!)
Thursday 2 April:     work on project,
                 Gala dinner & dance

Friday 3 April:          Final preparations
                  Final presentations
                                 Award ceremony & goodbye
                  Farewell drinks

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Application deadline: January 15, 2020
PROGRAMME
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Maximum # of students: 40-45
Let us know if you want to send us more than five

cover photo, Afbeelding kan het volgende bevatten: 2 mensen, lachende mensen, staande mensen en
buiten
Organise the activities & assist the students throughout the week
ACTION TEAM MEMBERS
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Afbeelding kan het volgende bevatten: 9 mensen, lachende mensen
Detailed information to follow in due course!
INCLUDED IN THE PACKAGE
Accommodation
All breakfasts & 3 lunches
Local transportation where required
Trip to Amsterdam
Some (but not all) drinks we offer on Tuesday & Friday
Gala Dinner & Dance (3 drinks included)
Local facilities (including wifi) & support
Ø
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Afbeelding kan het volgende bevatten: 27 mensen, lachende mensen
Ø Please apply through the IW Student registration form (the format
    will be sent to you shortly)
Ø Visiting teachers – you’re most welcome! – please apply through the
    IW teacher registration form (the format will be sent to you shortly)
International Week
Mr. R.M. Santalla
r.m.santalla@hhs.nl
International Semester
Mr. P.W. de Vos
p.w.devos@hhs.nl
APPLY?
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    Final mark (out of 10):
                 8,3
                           (34 reviews)
HOW ARE WE DOING
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Questions_To_-Ask
QUESTIONS?
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