INTERNATIONAL MARKETING WEEK KÜNZELSAU March 2019 Joachim Link Campus Künzelsau Thema des Referats | Referent / Fakultät / Studiengang | WiSe/SoSe 2017/19 | 1 Listenebene erhöhen Listenebene verringern 11/17/2018 International Marketing Week 2019 - Künzelsau Seite 2 Listenebene erhöhen Listenebene verringern 11/17/2018 International Marketing Week 2019 - Künzelsau Seite 3 Listenebene erhöhen Listenebene verringern THE UNIVERSITY Reinhold-Würth-University •Second campus of Heilbronn University since 1988 •1,500 full time academic students Heilbronn University •Foundation in 1961 •42 Bachelor- and Master-Degree courses in - Engineering / Technology - Business Administration - Informatics • 8,000 full time academic students 11/17/2018 International Marketing Week 2019 - Künzelsau Seite 4 Listenebene erhöhen Listenebene verringern LOCATION: REINHOLD-WÜRTH-UNIVERSITY KÜNZELSAU 11/17/2018 Seite 5 International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern C:\Users\Flo\Desktop\mensa_kuen.jpg C:\Users\Flo\Desktop\kuen.jpg C:\Users\Flo\Desktop\kuen_0202.jpg C:\Users\Flo\Desktop\kuen_e_baun.jpg uOur Campus – usmall but beautiful! Listenebene erhöhen Listenebene verringern •Date: March 24 to March 29, 2019 • •Number of Participants: 5 students per partner university 10 German students • •Theme: Brand Project in cooperation with Mercedes-Benz •Price: 200 Euros per student (including accommodation, transport, all meals as mentioned in the program, social activities) •Registration deadline: December 21, 2018 635109_1136716_860_120_kv2008_275 11/17/2018 Seite 7 Facts and Figures International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern •Accommodation: located in Schwäbisch Hall (20 kilometres from Künzelsau) • • •students: Youth Hostel Schwäbisch Hall • • •tutors: Hotel Scholl (recommended) • • •Transport: daily bus shuttle from Schwäbisch Hall to Künzelsau Facts and Figures 11/17/2018 Seite 8 International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern http://kiratour.de/wp-content/uploads/2012/02/Altstadtansicht_TuM_Foto_EvaMariaKraiss-3-e1328171204 469.jpg ACCOMMODATION IN •Beautiful city with medieval flair •53 km to the east of Heilbronn •37,000 inhabitants •A couple of nice pubs • http://www.schwaebischhall.de/templates/images/logo_schwaebisch_hall.png https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSVXvDD0eAzeXcnbzKsiNFwccpKabukOZJO9CLDdQlevU8 Zh_LL Listenebene erhöhen Listenebene verringern •Pre-Assignment: In order to familiarize themselves with the topic, the students will get a pre-assignment task about the topic of the week (task will be sent by February 2019 submission deadline: March 25, 2019). • • • •Presentation: The students have to present their final solution at the end of the week (20 minutes per group). DSC_0122 What we expect 11/17/2018 Seite 10 International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern PROGRAM – INTRODUCTION ON MONDAY •University presentations • •Forming of the international teams •Mercedes-Benz Briefing / First Team Session • 11/17/2018 Seite 11 https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc7/582064_274293652658901_1424623081_n.jpg International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern Listenebene erhöhen Listenebene verringern PROGRAM – TEAM SESSIONS IMG_9236.JPG •Work in international teams •Perceive and consider cultural differences •Develop successful and creative ideas for Mercedes-Benz 11/17/2018 Seite 13 International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03426.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03429.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03433.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03417.JPG Listenebene erhöhen Listenebene verringern 11/17/2018 Seite 15 International Marketing Week 2019 - Künzelsau PROGRAM – FIELD TRIP TO STUTTGART Listenebene erhöhen Listenebene verringern PROGRAM – FIELD TRIP TO STUTTGART IMG_9501.JPG IMG_9467.JPG IMG_9497.JPG Sightseeing Shopping Relaxing 11/17/2018 Seite 16 International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-25\DSC03569.JPG http://www.stuttgart.citysam.de/fotos-stuttgart-p/stuttgart-sehenswuerdigkeiten-1.jpg http://www.eut.eu/images/upload/Image/countries/DE/Stuttgart/_web/de_stuttgart_006_P0861_4026.jpg Listenebene erhöhen Listenebene verringern PROGRAM – MILESTONE AND FINAL PRESENTATION Presentation of the first ideas, discussion and coaching The teams will have to present their concept in front of an International Jury Milestone Presentation Final Presentation 11/17/2018 Seite 18 https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc7/s720x720/389608_274380969316836_1286241029_n.j pg https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-prn1/550139_274386889316244_1233614844_n.jpg International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03816.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03779.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03792.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03805.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03845.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03855.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03790.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03822.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-28\DSC03806.JPG Listenebene erhöhen Listenebene verringern C:\Users\Flo\Dropbox\IMW Präsentation\kuen.jpg Listenebene erhöhen Listenebene verringern H:\imw bilder neu\207337_1969480559873_1328735053_32384563_5891357_n.jpg LEISURE PROGRAM – INTERNATIONAL EVENING 11/17/2018 Seite 21 https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash3/537870_274303999324533_1331362626_n.jpg Typical Swabian dinner: „Maultaschen“ International desserts and sweeties Get to know each other International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03486.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03492.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03477.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-24\DSC03484.JPG Listenebene erhöhen Listenebene verringern Listenebene erhöhen Listenebene verringern Listenebene erhöhen Listenebene verringern LEISURE PROGRAM – BEYERDYNAMIC SOCCER CUP COMPETITION SPORTS EVENT 11/17/2018 Seite 25 IMG_2404.JPG human table soccer tournament D:\Link\Vorlesungen\PKM allgemein\International Marketing Week\Künzelsau 2013\Bilder\beyerdynamic_soccer cup.jpg FUN TEAMWORK International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-26\DSC03670.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-26\DSC03644.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-26\DSC03713.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-26\DSC03764.JPG Listenebene erhöhen Listenebene verringern Listenebene erhöhen Listenebene verringern Listenebene erhöhen Listenebene verringern LEISURE PROGRAM – WELCOME BEER IN SCHWÄBISCH HALL P1000939.JPG P1000942.JPG P1000943.JPG Experience a couple of nice pubs in Schwäbisch Hall. 11/17/2018 Seite 29 International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern WEITERE BILDER C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-23\DSC03266.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-23\DSC03268.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-23\DSC03273.JPG C:\Users\Flo\Desktop\BM_KÜN\7. Semester\International Marketing Week\Bilder IMW 2014\2014-03-23\DSC03269.JPG Listenebene erhöhen Listenebene verringern LEISURE PROGRAM – CLUB NIGHT Meet other international marketing students …and have fun! 11/17/2018 Seite 31 https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash3/559456_374928675871840_398854154_n.jpg International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern STATEMENTS OF FORMER PARTICIPANTS “…occasion to exchange with foreign students…” “…the social time and work has been perfectly melted …” “…not too much work, good mood and good organization …” “…honour to work for Mercedes-Benz…” “…I appreciated almost every moment …” “…it was perfect!” “Great organization!” “…would love to come back to Künzelsau…” “…enjoyed the trip to Stuttgart and the international diner…” http://www.tsv-auerbach-tt.de/wp-content/uploads/2013/06/daumen-hoch.jpg Listenebene erhöhen Listenebene verringern AN EXPERIENCE YOU´LL NEVER FORGET 11/17/2018 Seite 33 D:\Link\Vorlesungen\PKM allgemein\International Marketing Week\Künzelsau 2013\Bilder\g-class.jpg International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern SO: WELCOME TO THE INTERNATIONAL MARKETING WEEK 2019 IN GERMANY. Logo IMW Color.png Fröhliche Studenten Klein (IMW) 11/17/2018 Seite 34 International Marketing Week 2019 - Künzelsau Listenebene erhöhen Listenebene verringern THANK YOU FOR YOUR ATTENTION! Contact: Prof Dr Joachim Link Business Administration, Marketing and Media Management Daimlerstr. 35, 74653 Künzelsau, Germany Telefon: +49(0)7940 13 06 241 Fax: +49(0)7940 13 06 62311 E-Mail: joachim.link@hs-heilbronn.de 11/17/2018 Seite 35 International Marketing Week 2019 - Künzelsau