International Marketing Week
17th edition
31 March – 5 April 2019

Our University College



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UC Leuven-Limburg
•Moving Minds,
•always in movement,
•open in a complex world,
•ready for strong-minded students
•who want to move toward the future together.
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UC Leuven-Limburg
•Flanders’ second largest university college
•30 higher-education, profession-oriented study programmes
•15 000 students
•10 campuses in the provinces of Flemish-Brabant and Limburg
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Locaties UC Leuven-Limburg

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UC Leuven-Limburg
•Professional bachelor programmes
•in 5 faculties:
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•Management
•Technology
•Teacher Education
•Health
•Welfare
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Management
Campus Proximus - Leuven
•Bachelor of Business Management
•Accountancy and Taxation
•Finance and Insurance
•Marketing
•Law
•Small Business Management
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•Bachelor of Office Management
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Management
Campus Proximus - Leuven
•Post-initial Bachelor: Bachelor of Advanced Business Management
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•Track International Business Management (in English)
•Track Management & Entrepreneurship
•Track Culture Management
•Track Human Resources Management
•Track International Law
•Track Digital Marketing & Communication
•Track Sport Management
•Track Supply Chain Management
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Management
Campus Proximus - Leuven
•International environment – Programmes in English
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•Exchange students
•Bachelor in Business Management - Marketing across Europe (BME)
•Bachelor Business Management Marketing (BBM)
•Post-initial Bachelor International Business Management
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Management
Campus Proximus - Leuven
•Exchange students
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•Fall semester: wide range of marketing-oriented courses
•Spring semester: wide range of courses on marketing, communication, finance and law topics
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•www.ucll.be/international/exchange-programmes
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We are in Leuven, the student city



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Leuven…
… the student city of Flanders
with a vibrant student life
because of the 50 000 students
together with 100 000 inhabitants

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Leuven…
… a historical city center
with its Old Market Square
the longest bar in the world
Afbeeldingsresultaat voor stadhuis leuven

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Leuven…
… a entrepreneurial city
hosting the headquarters of ABInBev
where you can taste a Stella
and enjoy your Leffe
Afbeeldingsresultaat voor leffe

Our International Marketing Week



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From Logo 2 Branding
A challenge for creative European marketers
Leuven – Belgium
31 March – 5 April 2019

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From Logo 2 Branding
A challenge for creative European marketers
The winner of 2017 in the press
Bubbles from Belgian apples
Seprosa® is a new, sparkling wine from Haspengouw. Different to a traditional sparkling wine, it is
made of apples and pears.
Seprosa® is made according to the well-known méthode traditionelle , with a second fermentation in
the bottle.
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The name Seprosa® was developed during the International Marketing Week at UCLL in Leuven,
participated by 150 students from different countries. It was chosen by an international jury out
of 32 proposals.
Seprosa®, or 3 times prosit, is the abreviation of the Arabic ‘seha’, the Dutch ‘proost’ and the
French ‘santé’.
Not only the name but also the label, logo and baseline were developed by the students.
https://dsocdn.akamaized.net/Assets/Images_Upload/2018/04/07/beeb5cdc-39da-11e8-8116-7987654e833f.j
pg?width=768&format=jpg

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From Logo 2 Branding
A challenge for creative European marketers
Modules
•Market research
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•Marketing communication strategy
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•Consumer behavior
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•Copywriting
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•Graphic design
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•Sales techniques
Afbeeldingsresultaat voor logo creation

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From Logo 2 Branding
A challenge for creative European marketers
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•If you would like to get a taste of last year's edition, have a look here

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From Logo 2 Branding
A challenge for creative European marketers
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•The programme, all practical information and the registration procedure can be found on our
website.

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From Logo 2 Branding
A challenge for creative European marketers
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•mario.dewolf@ucll.be
•hilde.evers@ucll.be

Logo IMW Color-small Afbeeldingsresultaat voor what are you waiting for