International Marketing Week
17th
edition
From Logo 2 Branding
A challenge for creative European Marketers
Leuven - Belgium
31 March – 5 April 2019
UC Leuven-Limburg
Faculty of Management
Campus Proximus - Leuven
hilde.evers@ucll.be - mario.dewolf@ucll.be
Do you have what it takes to design the ultimate branding?
The star of Mercedes, the symbol of Red Bull, the font of Google, the iconic bottle of Coca-Cola:
these symbols and icons are chosen consciously to represent the personality and culture of a
company or brand. The identification, the recognition of a company, an organization or a brand
contributes to reach the company’s objectives.
During this project you will work on brand identity and design a logo for a business client. You
will be working in an international team. While creating a brand identity and developing logos,
you will have to draw upon your knowledge of several modules such as Market research,
Marketing communication concepts, Consumer behavior, Graphic design, Copywriting and Sales
skills . You will also have to prove your creativity and your communication skills.
From Logo 2 Branding
This project is developed as a
competition. Several teams will create a
logo and design the ultimate branding
for a business client. The outcomes will
be judged by a professional, an
international and a student jury. The
winning teams will get a prize.
Working, living and just interacting with
students from all over Europe was such
an incredible experience for us. This
was the most eye-opening cultural
experience we have had and it really
puts into perspective the importance
and dynamics of culture.
Rachael Vautin, Jules Waxman
Students Salisbury University, USA
The International Marketing Week creates an international learning
environment for marketing students.
During this week you are challenged to use your competences on different
marketing aspects and techniques. On top of that you will be doing this in
an international setting where intercultural dialogue and cooperation are
key to your success.
Social and cultural activities are organised to allow you to meet your fellow
students from other countries.
> City game @ Leuven
> Opening of the International
Marketing Week
> Guest speaker on branding and logo
> Workshops
> European Aperitif
Monday
> Arrival day
> Welcome @ Youth Hostel
De Blauwput
Sunday
> Exhibition of the outcomes
> Student , professional and
international jury
> Frietkot, enjoy this famous Belgian
specialty
> Prize giving ceremony
Friday
> Workshops
> Ice skating
> Reception @ Leuven Town Hall
> Team-building activity
Tuesday
> Company visits
> Visit to Ghent
> Students' evening
Wednesday
> Workshops
> Roundup of assignments
> Gala dinner with music and dance
Thursday
European Aperitif
It is the tradition that students of the
participating institutions bring some food and
drinks that are typical for their country.
These are shared during the European
Aperitif with the other participants. Consult
with your coach and fellow students to
decide what you will bring.
City game @ Leuven
No town in Belgium appeals so much to the
imagination as this century old university
town. Play the game and get-to-know it!
Ice skating Reception at Leuven City Hall
Don't forget to bring your gloves! A visit to
the ice skating rink is organized to give you
that well deserved break in between
workshops.
Company visits
Company visits bring you closer to real
business life. UC Leuven-Limburg offers you
a choice to visit a Belgian chocolate factory,
a brewery or a distillery where you can
discover and taste authentic Belgian
curiosities.
Gala dinner with music and dance
To celebrate our International Marketing
Week, a gala dinner with music is organized.
So bring your gala outfit, polish your dancing
shoes and practice your moves for this
unique event.
Visit to Ghent
During your visit to Ghent you are free to
explore the city by the Ghent City Quiz, do
some shopping, visit Ghent's magnificent Old
Belfry or stroll along the quays of the ‘Graslei’
– the thriving heart of the inner city.
Reception @ Leuven Town Hall
Taste Leuven’s pride such as Stella Artois or
Leffe in one of the best-known gothic town
halls worldwide.
The registration fee is € 230.
Included are:
 Accommodation and breakfast for 5
nights (arrival Sunday, departure
Friday)
 Lunch each day
 Dinner on Tuesday
 Gala dinner on Thursday
 Reception @ Town Hall
 Ice skating
 Company visit of choice
 Visit to Ghent
 Local transport
Registration for students
If you want to participate in this
International Marketing Week:
 Send an email to Hilde Evers
(hilde.evers@ucll.be) before
January 7th
, 2019. We will send you
a registration form.
 Pay the fee of € 230 to your
international coordinator.
Accommodation for students
You will stay at Youth Hostel 'De Blauwput'. Rooms are for 4 to 6 people. Bed linnen is provided. You
have to bring your own towels. UC Leuven-Limburg will book accommodation from Sunday 31 March
till Friday morning 5 April (5 nights). You can book extra nights directly at the Youth Hostel.
Youth Hostel 'De Blauwput', Martelarenlaan 11a, B-3010 Leuven
www.leuven-hostel.com
Check this website for additonal information.
LEUVEN
From Brussels Airport (Zaventem)
There is a direct train connection between Brussels Airport and Leuven. On arriving at Brussels
Airport take the train to Leuven.
From Brussels South Charleroi Airport
On arriving at Brussels South Charleroi Airport, take the shuttle bus to Brussels South (Brussel
Zuid – Bruxelles Midi). In Brussels South take the train to Leuven (Please take care that you
take the train to LEUVEN (Louvain) and NOT to Louvain-la-Neuve). Look for trains with enddestination
either Luik (Liège), Verviers or Welkenraedt-Eupen (Keulen), Hasselt – Genk or
Tongeren.
From Brussels
On arriving at Brussels South (Brussel Zuid – Bruxelles Midi) take the train to Leuven as
mentioned above (see 'From Brussels South Charleroi Airport').
YOUTH HOSTEL
At Leuven station take the tunnel towards Kessel-Lo. You will see the hostel in front of you
when you exit the tunnel.
FACULTY MANAGEMENT
At the bus station take bus 630 (direction Haasrode, Brabanthal), bus 4 (direction Haasrode,
Brabanthal), bus 5 (direction Vaalbeek) or bus 6 (direction Neervelp – Meldert). Get off at
bus stop UCLL. Take the first street on the right . The faculty is at 100 m on the left side.
How to reach us
Recommended hotels for
coaches
Binnenhof
Maria-Theresiastraat 65, 3000 LEUVEN
tel. +32 (0) 16 20 55 92
fax +32 (0) 16 23 69 26
 info@hotelbinnenhof.be
 www.hotelbinnenhof.be
La Royale
Martelarenplein 6, 3000 LEUVEN
tel. +32 (0) 16 22 12 52
fax +32 (0) 16 29 52 52
 info@laroyale.be
 www.laroyale.be
Theater Hotel Leuven
Bondgenotenlaan 20, 3000 LEUVEN
tel. +32 (0) 16 22 28 19
fax +32 (0) 16 28 49 39
 reservations@theaterhotel.be
 www.theaterhotel.be
Ibis Leuven Centrum
Brusselsestraat 52, 3000 LEUVEN
tel. +32 (0) 16 29 31 11
fax +32 (0) 16 23 87 92
 h1457@accor.com
 www.ibishotel.com
More hotels on www.leuven.be
Registration for coaches
We ask the coaches to book their accommodation themselves directly with one of the hotels
recommended above.
If you want to participate as coach in this edition of the International Marketing Week, send an email
to Hilde Evers (hilde.evers@ucll.be), before March the 1st
, 2019.