International Marketing Week in Valencia
     February 24 – March 1, 2019


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First of all…..
        The beautiful city of Valencia
Alicante Playa San Juan

Guess what the topic is for our International Marketing Week?
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  DEVELOP A  STRATEGIC MARKETING PLAN FOR A WINERY

VISIT THE WINERY OF TORRE ORIA IN REQUENA C:\Documents and Settings\33035\Mis
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Students may also purchase wine if they wish.
Key program activity
Travel by bus to the wine village of Requena (1 hour distance), in the heart of Valencia´s  wine
region.
Objective:  students will learn and see first-hand how wine and cava are produced, how it is
packaged and marketed.
Students will take a tour of one of the most famous wineries in the Valencia area, TORRE ORIA,
where they will go down into the  wine cellars and see the art of wine-making, visit the packaging
and distribution area of the winery and have the opportunity to taste the best wines and cavas.

Student Accommodation:  HOSTAL PENALTY



Teacher Accommodation:  2 options
HOTEL OLYMPIA UNIVERSIDADES
10 MINUTES TO THE UNIVERSITY ON FOOT
PRICES WILL BE PROVIDED AT A LATER DATE.

Teacher Accommodation
HOTEL RENASA
A 15 MINUTE WALK TO THE UNIVERSITY
PRICES WILL  BE GIVEN LATER ON

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Previous International Marketing Weeks in Valencia
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intercambio Bluetooth\Documentos\Personal 1 & 2\Intl Mktg Week\IMW 2013\IMW VALENCIA\FOTOS\FOTOS
IMW\WINNING TEAM 1.JPG

Pre-arrival material will be sent in advance
General assembly on the first day – students present their universities
Day trip to wine country
Walking tour of old Valencia
Tapas dinner in the old quarter
Party night with Spanish students
Final presentations on Friday morning
Daily project work in teams
Itinerary

Price and program particulars
230€
Double or triple room in a Hostal Penalty just 10 minutes on foot  from the university
Continental breakfast from Sunday to Friday
4 lunches (bocadillo, soft drink)
Tapas dinner
Field trip to wine country
Walking tour of old Valencia
Includes:

VEGANS AND VEGETARIANS MORE THAN WELCOME!!



Applications
All applications are to be sent  before January 15, 2019 to:

Stan.mcdaniel@universidadeuropea.es

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We are terribly sorry, but we have space problems.  We can only accept 3 students per university.
If you have a dire emergency and need to send more, just ask meJ.

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thank you animation