INTERNATIONAL MARKETING WEEK 2019
VIARA BREAKWELL & ROZENN GHORBANIAN


LOCATION

The cultural and commercial capital of the South of England
Located on the South Coast
Just over an hour from London
Short distance from Bournemouth, Portsmouth and Winchester
Easy to travel to Europe and beyond, either by ferry or from its airport
The largest city in the South-East outside of London
Population of over 230,000 people
Student population of over 40,000
20% of the population are aged 16-24

ABOUT US
Solent University is all about creating opportunities: for its students, for its staff, for its
partners.
We are focused on the practical side of higher education.

Southampton Solent University is all about creating opportunities: for its students, for its staff,
for its partners. It offers expertise and experiences you couldn’t get anywhere else, opening doors
and making introductions.
We’re focused on the practical side of higher understanding – giving our students the connections,
experience and confidence to turn newfound knowledge into a career with real, meaningful impact.
Whoever you are, whatever your goals, we want to help you make your mark.

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ACADEMIC SCHOOLS
Art, Design and Fashion
Business, Law and Communications
Maritime Science and Engineering
Media Arts and Technology
Sport, Health and Social Sciences

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qDates:
Monday 29th April – Friday 5th May 2019 (arrival Sunday)
qCost:
£300.00 Includes: Bed & Breakfast, lunch and up to 2 dinners.
qAccommodation:
Shared room in hotel for students
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qSingle staff room in separate hotel in city centre
SOLENT IMW

Phillipa Duckworth
Advertising and Promotions Manager
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qCunard Grill Suites
qThe most profitable inventory on board
qRepresent 13% of the fleet’s inventory
qEarn 27% of ticket value
qGuest may not be aware of all the benefits of booking a Cunard Grills Suite
qCurrent massaging across international markets in inconsistent and could be clearer
qCunard have a need to grow demand for the Grills product internationally by attracting the
right       guest booking at full fares and not discounted       rates
The brief – The challenge

3. Detailed plan supporting an overnight launch event on board a Cunard ship in an iconic port
4. You have a marketing budget of £250,000
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The brief – The output
1.Deliver a marketing plan outlining a multi-channel campaign promoting the Cunard Grills Suites to
a European market with inspirational but clear message
2.Client orientated presentation pitching the proposal, plan, potential areas requiring investment,
creative direction and forecasted results

> > > > > > > > > > > >
Sun
•Arrival
•Free day
Mon
•Briefing by client (HQ)
•Managing international teams session
•Guest lecture – tourism industry
•International dinner
Tues
•Ideation and working on creative projects session
•Working in teams on the brief
•Free evening to explore Southampton
Wed
•Working in teams on the brief
•Afternoon feedback on work so far
Thu
•Prepare final presentations
•Student party boat trip & dinner
Fri
•Feedback from client on presentations
•Afternoon depart after 2pm
SCHEDULE

CONTACT US
Viara Breakwell
Course Leader Marketing
viara.breakwell@solent.ac.uk
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Rozenn Ghorbanian
International Language Officer
Rozenn.ghorbanian@solent.ac.uk

THANK YOU
ANY QUESTIONS?


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