INTERNATIONAL MARKETING WEEK
12th edition
22/04/2019-26/04/2019
Louvain-la-Neuve (Brussels) - Belgium

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•http://tourisme-olln.be/en/the-video-of-louvain-la-neuve.html
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Feel like brewing, marketing and exporting a Belgian beer ?



Bertimchamps?



The challenge ?
•Setting up of an export plan for Bertimchamps
•Commercial accessibility: competition
•Commercial accessibility: distribution channels
•Physical & legal accessibility
•Potential of the market
•Strategic decisions
•Creative decisions: label & bottle
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Your coworkers ?
•Students from different institutions from all over Europe
•Belgian students interested in an international experience =buddies
•International lecturers

Skills developed ?
Efficiency
Communication
Creativity
Open-mindedness
Cooperation
Flexibility

How to reach your goal?



Practical details ?



Accommodation
•Youth hostel on campus, 10 minutes walk from college
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How to join the experience ?
•Registration before January 29th on www.ephecinternationalmarketingweek.be