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•INTERNATIONAL WEEK 2019

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•Parliament  Royal Palace  Beach front  Peace Palace  Historic centre  Mauritshuis
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•The Hague University of Applied Sciences
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•20,000+ students
•4 locations in 3 cities
•7 faculties
•Bachelor & Master courses
•The International Week is organised by the Business, Finance & Marketing Faculty, Marketing
Department
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•INTERNATIONAL WEEK 2019
Ø 1 April through 5 April (Mon-Fri)
Ø Arrival on Sunday 31 March
Ø For 2nd & 3rd year marketing students with good
    grade average (18 years or older)
Ø Focus: Positioning your brand abroad
Ø 230 euros including:
• accommodation,
lunches,
transportation,
cultural activities,
Gala dinner & dance
Ø

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•ASSIGNMENT
•Distillers of liqueurs & spirits, the oldest in the world

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•ASSIGNMENT


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•ASSIGNMENT
•Task 1: investigate the local market assigned
             to you and devise a marketing strategy
•Task 2: create an A4 colour ad for the product
•Task 3: create a…. delicious new
             cocktail based on Damrak gin

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•PROGRAMME (concept)
•Sunday 31 March:    afternoon arrival, optional dinner students,
•                    complementary dinner for visiting teachers
•Monday 1 April:        welcome & introduction,
•    visit House of Bols in Amsterdam,
                                 including Cocktail Making Workshop
•Tuesday 2 April:        presentations preassignment,
•      workshop branding
     scavenger hunt & drinks,

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•PROGRAMME (concept)
•Wednesday 3 April: work on project,
•    International specialties lunch (not just sweets
                                please!)
•Thursday 4 April:     work on project,
•                  Gala dinner & dance

•Application deadline: January 15, 2019
•Friday 5 April:          Final preparations
•                   Final presentations
•                                 Award ceremony & goodbye
                  Farewell drinks

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•Organise the activities & assist the students throughout the week
•ACTION TEAM MEMBERS

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•Detailed information to follow in the coming months!
•INCLUDED IN THE PACKAGE
•Accommodation
•All breakfasts & 3 lunches
Local transportation where required
•Trip to Amsterdam
•Some (but not all) drinks we offer on Tuesday & Friday
•Gala Dinner & Dance (3 drinks included)
•Local facilities (including wifi) & support
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Ø Please apply through the IW Student registration form (the format
    will be sent to you shortly)
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Ø Visiting teachers – you’re most welcome! – please apply through the
    IW teacher registration form (the format will be sent to you shortly)
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•International Week
•Mr. R.M. Santalla
•r.m.santalla@hhs.nl
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•International Semester
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•Mr. P.W. de Vos
•p.w.devos@hhs.nl
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grotesmurf
•APPLY?

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•    Final mark (out of 10):
                 8,7
•                           (42 reviews)
•HOW ARE WE DOING

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•QUESTIONS?