International Marketing Week in Riga



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BA School of Business and Finance
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•International Marketing Week in Riga
Date
March 25 - 29, 2019
Number of participants
•3-5 students per partner university (30 students in total) and 11 Latvian students
Theme
Marketing of Kemeri National Park
Participation fee
225 EUR (including accommodation (5 nights), breakfast&lunch, one dinner, social activities,
tickets for public transport)

•Task of the week
•Develop marketing plan to promote Kemeri National Park events
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•Home work
Specially protected natural areas are geographical territories, that are under special state-level
protection, in order to safeguard and maintain biodiversity of nature – rare and typical
ecosystems, habitats for rare species, landscapes, that are peculiar, beautiful and characteristic
for country, geological and geomorphological formations, as well as territories, significant for
recreational and educational purposes.
üGather information on Specially Protected Natural Areas in your home country.
üExplain what are the possibilities to carry out any economic activities in these areas.
üDescribe the tourism infrastructure within these areas.

•Schedule
Sunday,
24 March
Arriving in Riga
Monday,
25 March
Opening Ceremony, Key Lecture,
Presentations of Participating Schools,
Formation of teams
Tuesday,
26 March
Wednesday,
27 March
Trip to Kemeri National Park
Expert’s Lectures
Brainstorming based on the home task
Teamwork
Team progress  monitoring
Thursday,
28 March
Teamwork – Preparing for presentation,
Dinner
Friday,
29 March
Final Presentations,
Evaluation of Teams

•Accommodation and Transport
For students
Hestia Hotel Jugend
www.hestiahotels.lv
(3 persons in a room)
For academics
Hestia Hotel Jugend
(recommended)
price 45 EUR
Transport
Public transport (trolleybus)
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•Club night
•Cultural and recreation activities for students
•Club night

•Dinner at restaurant
•Cultural and leisure activities for academics


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Application
•Please send selected applications to diana.auzina@ba.lv or
•elita.liela@ba.lv
•before 20th January 2019

•Thank you for attention!
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