CORPORATE
IDENTITY
151
Institute of Technology
and Business
in České Budějovice
Vysoká škola technická a ekonomická v Českých Budějovicích
ITB VSTE
/LOGO
/BRIGHT BACKGROUND      / LOGO OF INSTITUTIONS
/LOGO
/□ARK BACKGROUND
/ALTERNATIVE APPEARANCE
_OGO A
ORIGINAL
_OGO B
ONE COLOR
_OGO C
J PS
_OGO D
J TT
_OGO E
JZC
_OGO
ONE COLOR DARKE
_OGO
OVERLINE DARK E
/TWO-LINE LOGO
/LOGO WITH WEBSITE
Institute of Technology and Business In České Budějovice
Institute of Technology
and Business
in České Budějovice
VSTEC&cz
/logo bez vnitřního nápisu VŠTE
/Tmavé pozadí
12 VSTE   !3 VSTE
!3 VSTE
■         Institute of Technology and Business |         in České Budějovice		in	Institute of Technology and Business
	■ DUB VSTEC&cz	■ DUB	in České Budějovice
/SAFETY AREA
/LOGO PROTECTION ZONE
/COLORS
Institute of Technology and Business n České Budějovice
THE AREA MARKED BY X IS A SAFETY ZONE WITHOUT ANY OTHER GRAPHICS INTERFERING.
a
Institute of Technology and Business in České Budějovice
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GMYK:0|100|100|40 CMYK: 100 | 0 1100 | 40 CMYK: 100 1100 | 0 | 40 CMYK: 0 | 20 1100 | 0 CMYK: 0 | 0 | 0 | 65 Hex: #990000 Hex: #009900 Hex: #000099 Hex: #FFCC00 Hex: #5A5A5A
CORPORATE IDENTITY
MInstitute of Technology and Business I HUH in České Budějovice
/LANGUAGE VERSIONS
/TWO-LINE LOGO_
MVysoká škola technická a ekonomická | IHH v Českých Budějovicích
/THREE-LINE LOGO
lil
1	81
	IV Š T E
Vysoká škola technická a ekonomická v Českých Budějovicích
Institute of Technology and Business in České Budějovice
121
1	
	IV Š T E
Vysoká škola technická a ekonomická v Českých Budějovicích
Institute of Technology
and Business
in České Budějovice
/TYPOGRAPHY
RUBIK
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ROBOTO
FONT
ROBOTO SLAB
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CAMBRIA
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www.vstecb.cz
CORPORATE
IDENTITY
151
Institute of Technology
and Business
in České Budějovice
Vysoká škola technická a ekonomická v Českých Budějovicích
ITB VSTE
/BUSINESS CARD
/LETTERHEAD
Name and surname with titles
Job position
Institute of Technology and Business in České Budějovice
Department Okružní 517/10,370 01 České Budějovice
Phone: +420123456 789 E-mail: vstecb|B>mail.vstecb.c;
www.VSTECB.i
Name and surname with titles
Institute of Technology and Business in České Budějovice
nstitute I Department
Okružní 517/10,370 01 České Budějovice
Tel.:     +420 13456789
E-mail: vstecb@mail.vstecb.cz www.VSTECB.cz
INSTITUTE OF TECHNOLOGY AND BUSINESS IN ČESKÉ BUDĚJOVICE
/PRESENTATION
https://www.vstecb.cz/prezentace
/CORPORATE PHILOSOPHY
The ITB logo was created in 2009 at the request of the institution for a clear identification mark that would be modern, sufficiently different from the competition and at the same time memorable. The task of the competition was to create a logo that would symbolize an energetic and progressively developing institution with a polytechnic focus, where there is a symbiosis of economic and technical fields. The selection of the winning logo by a commission composed of VSTE management and academic artists took place in December 2009, when the logo was slightly modified to make it easier to use on printed materials. Semantically, the logo expresses the designation of the angle (right angle without a dot] and the production function (limits of production possibilities].
LOGO COLOR
Crimson red is used as the basic color, which is to symbolize the dynamism, energy, strength and stability of the organization.