Výuka jazyků
prostřednictvím ICT
CZ.1.07/1.1.10/03.0026
leden 2012 1/5
Theme 9
Marketing
Grammar: word formation
Čas potřebný k prostudování učiva lekce: 10 vyučujících hodin
Čas potřebný k ověření učiva lekce: 60 minut
KLÍNSKÝ P., MÜNCH O., CHROMÁ D., Ekonomika, EDUKO PRAHA, 2010. 180s. ISBN
978-80-87204-21-4.
PORVICHOVÁ J., Ekonomika a podnikání na dlani, RUBICO OLOMOUC, 2002. 112s.
ISBN 80-85839-80-6.
SAMUELSON P.A., NORDHAUS W.D., Ekonomie, Nakladatelství Svoboda Praha,
1995. 1011s. ISBN 80-205-0494-X.
SAMUELSON P.A., NORDHAUS W.D., Economics, Fourteenth Edition, McGRAWHILL.,
INC.1992. 784s. ISBN 0-07-054879-X.
FRAUS, Velký ekonomický slovník, FRAUS, 2007. 1312s. ISBN 978-80-7238-639-0.
COLLINS-COBUILD, Business Vocabulary in Practice, HarperCollins Publishers
Glasgow, 2003. 248s. ISBN 0-00-714303-6.
LONGMAN, Dictionary of Contemporary English, LONGMAN. 2003. 1949s. ISBN 0-
582-50664-6.
ČAPKOVÁ H. a kol., English for Economists, EKOPRESS PRAHA, 2002. 570s. ISBN 80-
86119-52-1
TULLIS G., TRAPPE T., New Insights into Business, LONGMAN, 2004. 176s. ISBN 987-
0-582-84887-0.
V případě potřeby je možno konzultovat konkrétní problém s vyučujícím daného
kurzu
Výuka jazyků
prostřednictvím ICT
CZ.1.07/1.1.10/03.0026
leden 2012 2/5
1. Connect the adjectives below with appropriate negative prefixes.
(believable, mature, responsible, literal, friendly, curable, legal, rational,
advantageous, patient, accurate, legible, regular, perfect, honest)
UN- ………………………………………………………………………………….
DIS- ………………………………………………………………………………….
IM- …………………………………………………………………………………..
IR- ……………………………………………………………………………………
IN- ……………………………………………………………………………………
IL- …………………………………………………………………………………….
2. Most of the following words are nouns and verbs (plant – rostlina,
pěstovat). Cross out those which are only a verb or a noun.
Look, cause, attempt, effect, return, open, work, wish, water, need, suggest, offer, answer, accept,
emphasis, study, reply.
3. Add the suitable prefix to form a personal noun (science – scientist).
Serve - ………………………………….
Employ - ……………………………….
Address - ……………………………….
Read - …………………………………..
Guard - ………………………………….
Act - …………………………………….
Engine - …………………………………
Library - …………………………………
Drama - ………………………………….
Biology - ………………………………..
Fire - …………………………………….
Surgery - ………………………………...
Výuka jazyků
prostřednictvím ICT
CZ.1.07/1.1.10/03.0026
leden 2012 3/5
4. Complete the table.
VERB ADJECTIVE NOUN
analyse
change
intent
fascination
integrate
sustainable
tolerance
speculate
speed
governing
apply
5. Use the word in capitals to form a word which fits the blank space.
Command economy is a centrally …………… system. (CONTROL)
National economy is divided into sectors from the aspect of phases in …………… chain. (PRODUCE)
Companies …………… goods and services to their customers. (PROVISION)
Silent partnership is established by a …………… contract. (WRITE)
The advantage of demand deposits depends on their …………… (ACCESSIBLE)
Market research represents an essential activity of …………… (MARKET)
Výuka jazyků
prostřednictvím ICT
CZ.1.07/1.1.10/03.0026
leden 2012 4/5
KEY
1. Connect the adjectives below with appropriate negative prefixes.
(believable, mature, responsible, literal, friendly, curable, legal, rational, advantegeous, patient,
accurate, legible, regular, perfect, honest)
UN- believable, friendly
DIS- honest, advantageous
IM- patient, mature
IR- regular, responsible, rational
IN- curable, accurate
IL- literal, legible, legal
2. Most of the following words are nouns and verbs (plant – rostlina,
pěstovat). Cross out those which are only a verb or a noun.
Look, cause, attempt, effect, return, open, work, wish, water, need, suggest, offer, answer, accept,
emphasis, study, reply.
3. Add the suitable prefix to form a personal noun (science – scientist).
Serve - servant
Employ – employer,employee
Address - addresee
Read - reader
Guard - guardian
Act – actor, actress
Engine - engineer
Library - librarian
Drama – dramatist
Biology - biologist
Fire - fireman
Surgery – surgeon
Výuka jazyků
prostřednictvím ICT
CZ.1.07/1.1.10/03.0026
leden 2012 5/5
4. Complete the table.
VERB ADJECTIVE NOUN
analyse analytic analyses
change changeable, changing change
intent intent intention
fascinate fascinating, fascinated fascination
integrate integral integration
sustain sustainable sustainability
tolerate tolerant tolerance
speculate speculative speculation
speed speedy speed
govern governing government
apply applying,applied applicant,application
5. Use the word in capitals to form a word which fits the blank space.
Command economy is a centrally controlled system. (CONTROL)
National economy is divided into sectors from the aspect of phases in production chain. (PRODUCE)
Companies provide goods and service to their customers. (PROVISION)
Silent partnership is established by a written contract. (WRITE)
The advantage of demand deposits depends on their accessibility. (ACCESSIBLE)
Market research represents an essential activity of marketing.(MARKET)