VŠTE:STR_s Strategic management - Course Information
STR_s Strategic management
Institute of Technology and Business in České Budějovicewinter 2024
- Extent and Intensity
- 2/2/0. 5 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ekaterina Chytilová, Ph.D. (seminar tutor)
doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
Ing. Milan Talíř, MBA (seminar tutor) - Guaranteed by
- doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- STR_s/Z3: Sat 2. 11. 8:00–9:30 E7, 9:40–11:10 E7, 11:25–12:55 E7, Sun 1. 12. 8:00–9:30 E6, 9:40–11:10 E6, 11:25–12:55 E6, Sat 14. 12. 11:25–12:55 E7, 13:05–14:35 E7, E. Chytilová, J. Straková, M. Talíř
STR_s/P01: Tue 8:00–9:30 D215, J. Straková
STR_s/S01: Tue 13:05–14:35 D415, E. Chytilová - Prerequisites (in Czech)
- OBOR(RLZp) || OBOR(RLZk) || OBOR(BPEk) || OBOR(BPEp)
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business analyst (programme VŠTE, BSA) (2)
- Business Economics (programme VŠTE, B_PE) (2)
- Human Resource Management (programme VŠTE, RLZ) (2)
- Course objectives supported by learning outcomes
- The aim of the course is to introduce students to the importance, role and role of corporate strategy in the current corporate environment. The student will gain the necessary theoretical knowledge in the field of strategic management and decision-making with an emphasis on generating corporate strategy, while gaining up-to-date knowledge from departmental research and from lectures by top managers from corporate practice.
- Learning outcomes
- After successful completion of the course, the student:
1. understands the importance and need for strategic management,
2. knows the principles and principles of creating corporate strategy and its decomposition into sub-strategies,
3. understands the definition of the corporate environment in all its basic components,
4. understands the competitive forces operating at the national and sectoral level,
5. knows the essence and use of alternative tools of strategic management. - Syllabus
- Lectures:
- 1. Importance, contribution of strategic management.
- 2. Strategic thinking, manager - strategist.
- 3. Strategic management as a process.
- 4. Basic differences between tactical, strategic and operational management.
- 5. Strategy, hierarchy of strategy.
- 6. Roots of strategy.
- 7. Classification of strategies.
- 8. Strategic situational analysis.
- 9. Business position, product portfolio.
- 10. Strategy formulation.
- 11. Strategy choice and selection.
- 12. Strategy implementation phase.
- 13. Alternative strategic management tools.
- Seminars:
- 1. SWOT analysis.
- 2. Porter's five forces model, industry analysis.
- 3. Definition of the vision, mission and strategic objectives of the company.
- 4. Competitor analysis.
- 5. Analysis of competitor groups (strategic map of competitor groups).
- 6. Analysis of industry attractiveness.
- 7. Analysis of key competencies.
- 8. BCG matrix.
- 9. GE model.
- 10. Ways of gaining competitive advantage (according to M. Porter).
- 11. Strategic clock.
- 12. STEP analysis.
- 13. Analysis of internal corporate resources.
- Literature
- required literature
- LAFLEY, A. G. a L. M. MARTIN, 2013. Playing to win: how strategy rally works. [s. l.]: Harvard Business Review Press. ISBN 978-1-4224-8739.
- CLEGG, S. et al., 2011. Strategy. Theory and Practice. London: SAGE Publicationst Ltd. ISBN 978-1-84920-452-0.
- STRAKOVÁ, J., J. VÁCHAL a P. PÁRTLOVÁ, 2017. Strategický management. 4. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. ISBN 978-80-7468-106-6.
- M. KEŘKOVSKÝ a O. VYKYPĚL, 2006. Strategické řízení: teorie pro praxi. 2. vyd. Praha: C. H. Beck. ISBN 80-7179-453-8.
- ZUZÁK, R., 2011. Strategické řízení podniku. Praha: Grada. ISBN 978-80-247-4008-9.
- recommended literature
- KIM, W. CH. a R. MAURBORGNE, 2012. Strategie modrého oceánu. Praha: Management Press. ISBN 978-80-7261-128-7.
- FAULKNER, D. O. a A. CAMPBELL, 2006. The Oxford handbook of strategy: a strategy overview and competitive strategy. Oxford: Oxford University Press. ISBN 0-19-927521-1.
- MELLAHI, K. a J.G. FRYNAS, 2011. Global strategic management. 2. vyd. New York New York: Oxford University Press. ISBN 978-0-19-954393-9.
- STRAKOVÁ, J., 2019. Podnikové prostředí. Základ pro strategické řízení a rozhodování. Plzeň: Aleš Čeněk, 220 s. ISBN 978-80-7380-755-9.
- MAGRETTA, J., 2012. Michael Porter jasně a srozumitelně. O konkurenci a strategii. Praha: Management Press. ISBN 978-80-7261-251-2.
- Forms of Teaching
- Lecture
Seminar - Teaching Methods
- Frontal Teaching
Brainstorming
Critical Thinking
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Continuous test 1 1 Preparation for the Mid-term Test 21 21 Preparation for Seminars, Exercises, Tutorial 5 10 Preparation of the presentation 2 2 Self study 31 Final test 49 49 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 26 16 Total: 130 130 - Assessment Methods and Assesment Rate
- Test – mid-term 20 %
Test – final 70 %
presentation of methods selected by students for evaluation of internal and external environment 10 % - Exam conditions
- In order to successfully complete the subject, it is necessary to achieve a total of at least 70% in the interim and final assessment under the conditions set out below. 30 points, i.e. 30%, can be obtained in the continuous assessment. A total of 70 points, i.e. 70%, can be obtained in the final assessment. Overall classification of the subject, i.e. points for the final assessment (70 – 0) + points from the ~interim assessment (30 – 0): A 100 – 90, B 89.99 – 84, C 83.99 – 77, D 76.99 – 73, E 72.99 – 70, FX 69.99 – 30, F 29.99 – 0.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course is taught annually.
- Teacher's information
- Participation in classes in all forms is dealt with by a separate VŠTE internal standard (Student Attendance Records at VŠTE). For full-time students, 70% attendance at lectures and exercises is mandatory.
Information for students with an ISP (individual study plan). If a student with ISP will not be able to participate in the continuous evaluation of the subject, he will complete the continuous evaluation on a date agreed with the teacher. A student with an individual study plan is obliged to contact the teacher immediately after ISP approval. If the student does not do so, their ISP will not be taken into account. In case of any questions, students with ISP can contact the subject guarantor via email strakova@mail.vstecb.cz.
- Enrolment Statistics (recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2024/STR_s