VŠTE:S_STM_a Strategic Management - Course Information

S_STM_a Strategic Management

Extent and Intensity

2/2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)

Guaranteed by

doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

S_STM_a/S01: Mon 11:25–12:55 E4, J. Straková

Prerequisites (in Czech)

OBOR ( CAP )

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives supported by learning outcomes

The aim of the course is to acquaint students with the basics of strategic management, with components of strategic management of companies, with the process of formulating, chosing and implementing the strategy and with selected methods for assessing the internal and external environment of the company. The graduate of the course has basic knowledge of strategic management of the business sphere, influenced by scientific and technical and socio-economic progress and turbulent development of the environment in the 21st century. He / she is able independently to perform the company's characteristics, including the evaluation of the effectiveness of the economic activity results using internal and external strategic methods.

Learning outcomes

- students can define an enterprise as a system,
- students understand the strategic management paradigm,
- students know the developmental phases of strategic management,
- students understand the basic terms of strategic management (strategy, strategic management process and its phase),
- students understand the hierarchy and classification of strategies,
- students know the principles of corporate strategy formation,
- students understand the principles of strategic analysis,
- students know the principles of projection of modern organizational structures,
- students understand the concept of a competitive advantage,
- students can apply basic methods for evaluation the internal and external business environment (internal and external strategic analysis),
- students know principles of selected managerial methods.

Syllabus

• 1. Enterprise as a system, internal and external business environment, a change in the nature of the work of the managers, manager as a strategist
• 2. The development of strategic management, stages of development and basic concepts: strategy, strategic management, strategic thinking and decision making
• 3. The process of strategic management, strategy hierarchy (corporate strategy, business strategy, functional strategies)
• 4. Models of strategic management, strategic situational analysis - external analysis, internal analysis
• 5. Classification strategies
• 6. Paradigm, the paradigm of strategic management
• 7. Formulation, strategy selection and implementation
• 8. Projections of modern organizational structures
• 9. Competitive advantage, value chain analysis, strategic planning and control
• 10. Selected management methods: Balanced Scorecard, EFQM
• 11. Innovation, innovation processes, methods Six sigma
• 12. Managerial philosophy of Kaizen
• 13. Selected managerial methods and tools

Literature

required literature
• MCKEOWN, Max. The strategy book. 3rd edition. Harlow: Pearson, 2020. xxvii, 262 pages. ISBN 978-1-292-26413-4 (pbk.).
• CLEGG, Stewart R et al. Strategy : theory & practice. 3rd edition. Los Angeles: SAGE, 2020. 723 s. ISBN 978-1-5264-7878-8.

recommended literature
• DAVINA STANLEY. The So What Strategy. Spojené státy americké: Michael Hanrahan Publishing, 2019. 132. ISBN 978-0-6484025-6-5.
• RUMELT, Richard P. Good strategy bad strategy : the difference and why it matters. London: Profile Books, 2017. xii, 322 pages. ISBN 978-1781256176.

Forms of Teaching

Lecture
Seminar
Consultation

Teaching Methods

Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Midterm test	1
Project	59
Preparation for the Mid-term Test	30
Preparation for Seminars, Exercises, Tutorial	14
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	0

Assessment Methods and Assesment Rate

Test – mid-term 30 %
Project – individual 70 %

Exam conditions

In the ongoing evaluation, 30 points can be obtained, ie 30%. A total of 70 points, ie 70%, can be obtained in the final evaluation. Overall classification of the subject, ie points for the final evaluation (0 - 70) + points from the ongoing evaluation (0 - 30). A 100 - 90, B 89.99 - 84, C 83.99 - 77, D 76.99 - 73, E 72.99 - 70, FX 69.99 - 30, F 29.99 - 0. Full-time student studies is obliged to meet the mandatory 70% attendance during contact teaching, ie everything except lectures.

Language of instruction

English

Further comments (probably available only in Czech)

The course is taught each semester.
General note: Erasmus.

Teacher's information

Attendance in lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subjet in a semester.

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