STR Strategic management

Institute of Technology and Business in České Budějovice
winter 2021
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Tsolmon Jambal, Ph.D. (seminar tutor)
doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
STR/E0: Sun 10. 10. 16:30–18:00 B2, 18:10–19:40 B2, Sun 28. 11. 14:50–16:20 B2, 16:30–18:00 B2, Sun 12. 12. 11:25–12:55 E1, 13:05–14:35 E1, 14:50–16:20 E1, 16:30–18:00 E1, T. Jambal
STR/P01: Tue 11:25–12:55 B1, J. Straková
STR/S01: Thu 8:00–9:30 N006, T. Jambal
STR/S02: Thu 13:05–14:35 N214, T. Jambal
STR/S03: Thu 14:50–16:20 N214, T. Jambal
Prerequisites
The student has basic knowledge of management.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the subject is to acquaint students with basic terminology in the field of strategic management. The graduate understands the phases of the strategic management process (vision, mission, strategic goals, strategy formulation, choice of strategy and its implementation include strategic control). Students can analyze the business environment using basic internal and external strategic analysis.
Learning outcomes
Upon successful completion of the subject, the student:
1. understands the basic concepts of strategic management (strategy, strategic management, strategic thinking, development phases of strategic management)
2. knows the principles of creating business strategies
3. understands the principles of strategic situation analysis
4. can apply basic methods for evaluating the internal and external business environment (internal and external strategic analysis)
5. knows the principles of chosen management methods (BSC, EFQM, Six sigma, Kaizen)
Syllabus
  • Lectures
  • 1. Development of strategic management as an independent scientific discipline.
  • 2. Basic differences between strategic, tactical and operational management.
  • 3. Strategic thinking and decision making, manager - strategist.
  • 4. Strategy, hierarchy of strategy.
  • 5. Classification of strategies.
  • 6. Strategic management process and its phases, models of strategic management.
  • 7. Strategic situation analysis, methods for evaluating the internal and external business environment.
  • 8. Business position and business portfolio.
  • 9. Strategy formulation.
  • 10. Selection and choice of strategy.
  • 11. Strategy implementation.
  • 12. Balanced Scorecard, EFQM model.
  • 13. Six sigma, Kaizen.
  • Seminars
  • 1. SWOT analysis.
  • 2. Porter's model of five forces.
  • 3. Analysis of competitors.
  • 4. Analysis of competing groups (strategic map of competing groups).
  • 5. Analysis of the attractiveness of the industry.
  • 6. Analysis of key competencies.
  • 7. Method of determining strategic alternatives.
  • 8. BCG matrix.
  • 9. Possible ways to achieve a competitive advantage (according to M. Porter).
  • 10. Strategic hours.
  • 11. SPACE analysis.
  • 12. STEP analysis.
  • 13. Analysis of internal company resources.
Literature
    required literature
  • STRAKOVÁ, J., 2019. Podnikové prostředí. Základ pro strategické řízení a rozhodování. Plzeň: Aleš Čeněk. ISBN 978-80-7380-755-9.
  • VÁCHAL, J. et al., Podnikové řízení. Praha: Grada. ISBN 978-80-247- 4642-5.
  • CLEGG, S. et al., 2012. Strategy: Theory & Practice. London: SAGE Publications Ltd. ISBN 978-1-84920-452-0.
  • MELLAHI, K. a J. G. FRYNAS, 2011. Global strategic management. Nex York: New York Oxford University Press. ISBN 978-0-19-954393-9.
  • STRAKOVÁ, J., J. VÁCHAL, J. a P. PÁRTLOVÁ, 2017. Strategický management. 4. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. ISBN 978-80-7468-106-6.
    recommended literature
  • SOUČEK, Z., 2015. Strategie úspěšného podniku: symbióza kreativity a disciplíny. Praha: C. H. Beck. ISBN 978-80-7400-572-5.
  • TICHÁ, I. a J. HRON, 2014. Strategické řízení. Praha: Provozně ekonomická fakulta ČZU v Praze. ISBN 80-213-0922-7.
  • KEŘKOVSKÝ, M. a O. VYKYPĚL, 2006. Strategické řízení. Teorie pro praxi. Praha: C. H. Beck. ISBN 80-7179-453-8.
  • FOTR, J. et al., 2012. Tvorba strategie a strategické plánování: teorie a praxe. Praha: Grada. ISBN 978-80-247-3985-4
Forms of Teaching
Lecture
Seminar
Tutorial
Teaching Methods
Frontal Teaching
Brainstorming
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Mid-term Test11
Preparation for the Mid-term Test2323
Preparation for Seminars, Exercises, Tutorial 10
Preparation of seminar work5454
Self-study 26
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2616
Total:130130
Assessment Methods and Assesment Rate
Test – mid-term 30 %
Seminary Work 70 %
Exam conditions
In the ongoing evaluation, 30 points can be obtained, ie 30%. A total of 70 points, ie 70%, can be obtained for the seminar work. Overall classification of the subject, ie points for the final evaluation (0 - 70) + points from the ongoing evaluation (0 - 30). A 100 - 90, B 89.99 - 84, C 83.99 - 77, D 76.99 - 73, E 72.99 - 70, FX 69.99 - 30, F 29.99 - 0. Full-time student studies is obliged to meet the mandatory 70% attendance during contact teaching, ie everything except lectures. If the participation is not met, the student will be automatically classified "F".
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Teacher's information
Attendance in lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). For full-time students, 70% attendance at lectures and seminars is compulsory.
The course is also listed under the following terms summer 2021.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2021/STR