STM_a Strategic Management

Institute of Technology and Business in České Budějovice
winter 2020
Extent and Intensity
4/2/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Tsolmon Jambal, Ph.D. (seminar tutor)
doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
STM_a/A6: Sun 1. 11. 11:25–12:55 B2, 13:05–14:35 B2, Sat 14. 11. 8:00–9:30 B2, 9:40–11:10 B2, 11:25–12:55 B2, Sun 22. 11. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:55 B1, T. Jambal
STM_a/P01: Mon 8:00–9:30 B1, Mon 9:40–11:10 B1, J. Straková
STM_a/S01: Fri 14:50–16:20 N010, T. Jambal
STM_a/S02: Fri 13:05–14:35 N010, T. Jambal
STM_a/S03: Fri 11:25–12:55 N010, T. Jambal
STM_a/S04: Thu 14:50–16:20 N109, T. Jambal
Prerequisites
Student masters the subject matter of Podnikové řízení (Enterprise management)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the course is to acquaint students with the basics of strategic management, with components of strategic management of companies, with the process of formulating, chosing and implementing the strategy and with selected methods for assessing the internal and external environment of the company. The graduate of the course has basic knowledge of strategic management of the business sphere, influenced by scientific and technical and socio-economic progress and turbulent development of the environment in the 21st century. He / she is able independently to perform the company's characteristics, including the evaluation of the effectiveness of the economic activity results using internal and external strategic methods.
Learning outcomes
- students can define an enterprise as a system, - students understand the strategic management paradigm, - students know the developmental phases of strategic management, - students understand the basic terms of strategic management (strategy, strategic management process and its phase); - students understand the hierarchy and classification of strategies - students know the principles of corporate strategy formation, - students understand the principles of strategic analysis, - students know the principles of projection of modern organizational structures, - students understand the concept of a competitive advantage, - students can apply basic methods for evaluation the internal and external business environment (internal and external strategic analysis) - students know principles of selected managerial methods.
Syllabus
  • 1. Enterprise as a system, internal and external business environment, a change in the nature of the work of the managers, manager as a strategist 2. The development of strategic management, stages of development and basic concepts: strategy, strategic management, strategic thinking and decision making 3. The process of strategic management, strategy hierarchy (corporate strategy, business strategy, functional strategies) 4. Models of strategic management, strategic situational analysis - external analysis, internal analysis 5. Classification strategies 6. Paradigm, the paradigm of strategic management 7. Formulation, strategy selection and implementation 8. Projections of modern organizational structures 9. Competitive advantage, value chain analysis, strategic planning and control 10. Selected management methods: Balanced Scorecard, EFQM 11. Innovation, innovation processes, methods Six sigma 12. Managerial philosophy of Kaizen 13. Selected managerial methods and tools
Literature
    required literature
  • STRAKOVÁ, J. , J. VÁCHAL, J. a P. PÁRTLOVÁ, 2017. Strategický management. 4. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. ISBN 978-80-7468-106-6.
  • VÁCHAL, J., VOCHOZKA, M. a kol. Podnikové řízení. 1.vyd. Praha:Grada Publishing,2013.688 s. ISBN 978-80-247-4642-5.
    recommended literature
  • KEŘKOVSKÝ, M. a O. VYKYPĚL, 2006. Strategické řízení. Praha: C. H. Beck. ISBN 80-7179-453-8.
  • TICHÁ, I. a J. HRON, 2014. Strategické řízení. 1. vyd. Praha: Provozně ekonomická fakulta ČZU v Praze. ISBN 80-213-0922-7.
Forms of Teaching
Lecture
Exercise
Tutorial
Teaching Methods
Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars, Exercises, Tutorial2042
Seminar work elaboration9090
Self-study2060
Attendance on Lectures52 
Attendance on Seminars/Exercises/Tutorial/Excursion2616
Total:208208
Assessment Methods and Assesment Rate
Seminary Work 100 %
Exam conditions
seminar paper:

full-time and part-time form of study 10 SP at most, at least 15 citations, out of which at least 8 from the WoS or Scopus databases.

Students will prepare a text on the topic concerning strategic management (during the first seminar, teachers will assign the topic). Each student will choose a real company operating in the manufacturing sector or in the sector of services and describes it in terms of its legal form, size, specialization (NACE classificaation); characterizes the relevant sector; the current phase of the company´s life cycle; describes its current economic situation. Afterwards, students will write a professional article on a given topic.

Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught each semester.
Teacher's information
Classes will be realized via MS Teams (seminars can be pre-recorded, if the teachers wish, provided that the teacher will be online (in MS Teams) for at least 30 min each lesson to discuss/answer questions of students concerning both the topic being discussed as well as the preparation of seminar papers) - seminars will be recorded at school with the help of an IT assistant.

Attendance in lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subjet in a semester.

The course is also listed under the following terms winter 2018, summer 2019, winter 2019, summer 2020.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2020/STM_a